Pricing
Two components. One platform.
Gather pricing is based on two things: a platform fee to create interview guides, extract insights, and produce world-class content — and credits to run interviews, usable any time through your subscription. Credits roll over, so nothing goes to waste.
Platform Fee
The engine
Full access to Gather's AI-powered research platform. Design studies, build interview guides, extract structured insights from conversations, and produce branded, publication-ready content — reports, blog posts, battlecards, executive narratives, and more.
Monthly or annual. Scales with team size.
Interview Credits
The conversations
Credits are consumed each time Gather runs an AI-moderated interview. Use them whenever you need — across any study type, any audience, any time during your subscription. Unused credits roll over, so you never lose what you've paid for.
Purchase up front or add more any time.
Every engagement starts with a scoping call. We'll recommend the right plan based on your research volume and team structure.
Most teams are live within a week.
Frequently Asked Questions
What's included in the platform fee?+
Full access to Gather's AI-powered research engine — study design, interview guide creation, insight extraction, branded report generation, and content-ready asset output. Everything your team needs to go from business question to published deliverable.
How do interview credits work?+
Credits are used each time Gather conducts an AI-moderated interview with a respondent. You can use them any time during your subscription — they roll over month to month, so nothing goes to waste.
Can I buy more credits mid-cycle?+
Yes. Additional credit packs can be purchased at any time and are added to your account instantly.
How does Gather pricing compare to research agencies?+
Research agencies charge $30,000–$100,000 per study. Gather delivers comparable or better insights on a continuous basis for a fraction of the cost. Most companies save 60–80% compared to agency research.
Is there a contract or commitment?+
Monthly and annual plans are both available. Annual plans offer additional savings. Enterprise clients can negotiate custom terms.
Can I try Gather before committing?+
Yes. Start with a pilot study to validate the methodology and see results before committing to a plan. Pilots typically deliver insights within 2 weeks.