Emma is Gather's AI marketing teammate that works inside Slack. She is every team's first AI marketing hire: you delegate a research goal in Slack and Emma runs the study, keeps your strategy current, and turns the findings into campaign-ready creative.

You ask Emma in Slack. She designs a research-grade brief, runs AI-moderated interviews with real verified people or synthetic personas, and delivers a packaged readout, autonomously, with expert research and design oversight behind the scenes.

Emma runs primary market research end to end in hours, not weeks. She can validate messaging, run a brand health wave, build competitive battlecards, or test a new concept and come back the same day.

What can Emma do across the marketing funnel?

Emma covers the entire funnel and customer lifecycle: brand health and ad testing for awareness; messaging, concept and content testing for interest; competitive intelligence, personas and vertical research for consideration; pricing and purchase criteria for decision; and customer experience and churn for retention and advocacy.

How much does Emma cost?

Adding Emma to Slack is free. Running studies uses Gather credits, which are purchased from Gather.

Emma runs where your team already works, inside Slack. Add Emma to Slack and delegate research like you would to a teammate.

Emma is every team's first AI marketing hire

Awareness

Emma can track your brand health continuously, on autopilot

Emma provides rapid research for your entire marketing funnel and customer lifecycle, and converts those insights into narratives that drive key outcomes.

or add Emma to Slack now →

Free to add. Runs where your team already works.

Trusted by marketing and research teams at

Primary research, autonomously

Emma runs primary market research end to end, in hours.

Every study is an AI-moderated interview: Emma's AI on one side asking the questions and probing deeper, and a real (or synthetic) person on the other giving the answers. That is how she captures the depth of a live conversation at the scale of a survey, then designs, fields, and packages the whole study herself.

#marketing

You set the goal

Share the objective. That is the only input.

◉ Screener agent

Turns your goal into a qualifying screener.

◉ Matching agent

Pairs the study with the right people.

◉ Interviewer agent

Drafts the guide, then moderates live.

◉ Analysis agent

Synthesizes every transcript into a deck.

01 Recruit real people

Hand-pick from 65M+ verified people across 50+ attributes, or spin up synthetic personas for any segment. Here: marketing decision-makers plus homeowners and IT leaders.

AOAisha O.CMO · consumer brand · New York98%

RSRohan S.Head of product marketing · SaaS · Austin96%

EVElena V.Homeowner · flooring project · Chicago94%

MTMarcus T.Head of digital marketing · retail · Denver93%

SLSofia L.Homeowner · renovating · Atlanta91%

MCMei C.IT leader · Seattle89%

02 AI moderates, adaptively

Adaptive follow-ups across hundreds of interviews, in 100+ languages. Emma probes deeper wherever the answer gets interesting.

● LIVEMMaya · on a call

g Which of these flooring deals would actually get you to click, and why?

⏺ Listening · drafting follow-up…

03 Insights report, ready to share

Themes, sentiment, and quotes, synthesized minutes after the last interview.

Insights report● READY

Promotions study · 142 participants · 8 themes

Offer appeal72%

Deal framing61%

Purchase intent44%

“Percent-off means nothing on flooring. Show me the whole-room price.”

Recommendation: Frame deals in project terms, not percentages.

The whole loop runs in a few hours, not weeks.

Living core assets

Six living assets that refine themselves, on auto-pilot.

Every study, Gong or Zoom call, and verbatim makes all six sharper, automatically. Your strategy stays current with no one maintaining it.

#marketing

Core assets

Built from your buyer research, sales calls, and first-party data, refining on their own every time a project completes.

View all →

VERBATIM LIBRARY · 2,410 quotes

“show me the whole-room price”

“trust is the whole product for us”

“we chose them on speed, not price”

Traceable

Verbatim library

v42 · 18 projects feeding

BRAND HEALTH · Wave 7 · 312/600

AWA38

CON15

PRE6

NPS41

Refreshing

Brand health tracker

v31 · 4 projects feeding

MESSAGING HOUSE

Core value proposition ★

Pillar 1 ✓

Pillar 2 ✓

Updated today

Messaging house

v23 · 12 projects feeding

POSITIONING

NarrowBroad

You · narrow & specific

Fresh

Category positioning

v14 · 7 projects feeding

BUYER PROFILE

Primary · Enterprise CMO ↑

Secondary · Research Lead

Fresh

Buyer persona / ICP

v08 · 9 projects feeding

COMPETITIVE

GthrFAT

AI-native research✓✗

Stability perception✓!

Multi-brand scale–✓

Ch.11 filing, review recommended

Needs attention

Competitive framing

v19 · 6 projects feeding

Creative that ships

Emma turns insight into creative for every channel.

Reports, exec posts, ad concepts, landing pages, battlecards, and more. Every asset is grounded in the same validated research, so the story stays consistent and ready for performance testing.

#marketing

Content library

Campaign-ready content generated from your research. Every asset is third-party validated.

View all 47 assets →

▤

3 reports

Industry report

Branded, pixel-perfect, publication-ready.

✎

8 articles

Blog & AEO content

SEO-optimized long-form, schema-marked, CMS-ready.

24 posts

Exec LinkedIn posts

Ghostwritten in founder's voice. Weekly cadence.

▣

16 concepts

Ad copy + concepts

Pre-tested creative hooks from validated messages.

≣

5 pages

Landing pages

Message-matched for each audience segment.

3 cards

Battlecards

Competitive perception, win rates, objection-handling.

▶

2 decks

Sales decks

Enablement slides sourced from real buyer data.

★

1 briefing

Analyst briefings

Category-creation kits for Gartner / Forrester.

📣

2 kits

PR pitch kits

Data-story angles, quotes, journalist-ready.

✉

6 sequences

Lifecycle emails

Nurture sequences tuned to buyer journey signals.

▦

4 tools

Benchmarks

Interactive scorecards from validated research data.

◯

3 stories

Interactive stories

Scrollable data narratives built from your research.

custom

Request custom asset

Tell us what you need, we'll build the template.

Example outputs

The kind of work Emma ships.

Publication-quality research and the assets around it. A mix of published client reports and representative samples, produced with teams across security, SaaS, retail, insurance, and healthcare. More coming.

B2C