Live Webinar
How to get ranked in AEO/GEO search results
Join Mayank Mehta, CEO of Gather and former GM of Gartner Peer Insights, and John Lynn, CEO of Swaay Health, for a practical conversation on earning visibility in AI answer engines and generative search.
Answer visibility
Move beyond blue-link rankings and understand where brands show up inside AI-generated answers.
Original authority
Use credible expertise and first-party evidence to create content that answer engines can trust.
Market context
Hear how these shifts are showing up in healthcare, media, and B2B buying journeys.
What You Will Learn
How to build authority for the answer-engine era.
AEO and GEO are not just new acronyms for SEO. AI systems pull from trusted entities, repeatable evidence, expert language, and clear market signals. This session breaks down what to do next.
What AEO and GEO systems actually reward
How AI answer engines decide which sources, experts, and claims are worth surfacing.
How to turn expertise into citations
Practical ways to package original perspectives so they can be found, quoted, and trusted.
How research changes your odds
Why evidence-backed content performs differently from generic thought leadership.
What healthcare marketers can do now
A direct conversation on building authority in high-trust, high-noise categories.
Conversation Topics
Bring sharper questions to your next search strategy meeting.
The discussion is built for marketing leaders who need a clear path from expertise to visibility, especially in categories where trust matters.
Why AI search is changing the way buyers discover companies
How authority, citations, and original research shape answer visibility
Where traditional SEO advice falls short in AEO/GEO
What marketing teams should measure after the webinar
Speakers
A conversation between search, research, and healthcare media operators.
Mayank Mehta
CEO of Gather
Former GM of Gartner Peer Insights, focused on turning customer truth into market authority.
John Lynn
CEO of Swaay Health
Healthcare media leader and operator with a close view of how trusted voices earn attention.
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