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    Gather · The AI-native marketing engine

    AI-led research, insights, and content to drive your business.

    One engine for the work marketing teams used to spread across panels, agencies, and freelancers. Conversational research that powers grounded personas, on-brand content, and living strategy the whole team plugs into.

    Add Emma to Slack Book a demo →
    60M+
    Verified B2B panelists
    10M+
    Consumer panelists
    ~20 min
    To set up a study
    Hours
    From launch to insight
    Start a study
    Three ways in. No methodology debate.

    Bring a prior report, a business problem, or nothing at all. Gather designs the study that actually answers the question, picks the methodology, and writes the guide.

    01

    Drop a prior report

    Gather extracts every re-runnable question, every blind spot, and every aging stat, then queues them up for a fresh read.

    02

    Describe the problem

    Plain English. Skip the methodology debate. Gather designs the study that answers it, from discussion guide to stimuli.

    03

    Run what Gather knows you need

    The engine watches your data and your category. Pre-prioritized studies surface before you have to ask.

    Pick your audience

    Talk to anyone. Describe them in plain English.

    A 60M+ LinkedIn-verified B2B panel, a 10M+ consumer panel, and grounded personas built from your own interview corpus. Switch between cohorts on the fly, no panel vendor RFP required.

    Target by role, seniority, industry, company size, geography, and buying stage. In-market buyers, recent switchers, hard-to-reach specialists. Recruited and interviewed inside one platform.

    VP Marketing and aboveB2B SaaS · CybersecuritySkincare buyers · last 90 daysEnterprise CMO · CPGIn-market
    app.gobeheard.com/audience
    Describe the audience
    Security decision-makers, 1,000+ employees, evaluated a vendor in the last 6 months
    Matched cohorts
    CISOVP SecuritySecOps leadUS + UK + DACHIn-market
    Verified panelReady
    418 qualified respondents match this profile
    Grounded personas

    Every persona is a buyer you can put on a call.

    Talkable archetypes built from your real interview responses. Anyone in marketing can ask one a question and get an answer grounded in your buyer data, without commissioning a new study for every hypothesis.

    Confidence tightens as more research feeds in. Minority archetypes are flagged as low-confidence until enough interviews surface the segment, so you never over-index on a voice of one.

    Theory testingMessage pre-flightBuilt from your corpus
    Grounded personas · updates as data lands
    AAlex, the Embedded Protection Pragmatist
    Commercial partner · honesty over aspiration    High
    MMorgan, the Skeptical Evaluator
    Cautious buyer · demands independent proof    Low
    RRiley, the ROI-First Champion
    Needs payback math before consideration    Med
    Branded launch

    Your brand on every interview. Always free for respondents.

    Every study is white-labeled with your logo, palette, font, and tone of voice. Respondents see your brand, not ours. Shareable report links and domain-attached hosting on request.

    Voice and text interviews that adapt in real time, so you get the depth of a moderated conversation at the scale of a survey.

    Logo and colorsCustom welcome and closeBranded report linksDomain-attached hosting
    your-brand.com/study
    Live interview · adaptive
    What triggered the switch?Q3
    Follows up on contradictions and probes deeper in real time.
    Reason rankingLive
    Pricing complexity
    Response qualityClean
    Open-ends coded for theme and sentiment as they land.
    Insight in hours
    Quant and qual. In one study.

    The full research toolkit, run conversationally. Closed-end scales for sizing, open follow-ups for the why. No two-step research, no separate vendors.

    Brand health tracking

    Awareness, consideration, preference, and NPS, wave on wave with auto-refresh.

    Van Westendorp pricing

    Optimal price point, acceptable range, and the point of marginal cheapness.

    Message testing

    A/B headlines, value props, and claims at scale. Winners surface in hours.

    Concept testing

    Validate product, campaign, or positioning concepts before you commit spend.

    Conjoint and MaxDiff

    Feature trade-offs and priority ranking with real choice modeling.

    Segmentation

    Behavioral and attitudinal clusters surfaced from your interview corpus.

    Living core assets
    Your strategy stack stops aging.

    Gather becomes the system of record for what your customers think. The core documents the rest of the org plugs into stay current as new research lands. Push, not pull.

    Messaging house
    Core message, proof points, and segment variants, updated as claims are re-tested.
    Category positioning
    Where you sit in the market and why, in the buyer's own language.
    Buyer persona and ICP
    Real-buyer-derived profiles with verbatim language and firmographics.
    Brand health tracker
    Awareness, consideration, preference, and NPS, tracked wave on wave.
    Competitive framing
    Win and loss patterns, objection handling, and switching triggers by segment.
    Content library

    One study becomes a dozen campaign-ready assets.

    Branded, publication-ready, and sourced from validated research. The report, the posts, the decks, the battlecards, and the landing pages, on-brand and grounded in what buyers actually told you.

    Original research that earns press, analyst attention, and the citations AI answer engines pull from. The "now turn it into stories" step disappears.

    Story library · 12 assets per study
    ·Industry report ·SEO long-form ·Exec LinkedIn posts ·Ad creative ·Landing pages ·Sales decks ·Battlecards ·Analyst briefings ·PR pitch kits ·Lifecycle email ·Interactive benchmarks ·Data narratives
    The Visibility GapCited
    See the deliverable format in our sample report library.
    Emma for Slack

    Put a research analyst in every channel.

    Meet Emma, Gather's agent for Slack. Ask her anything about your market from any channel and the answer lands right in the thread, grounded in your research, with sources. No new tab, no waiting on a study.

    "What do CISOs actually trust?" "Summarize last week's interviews" "Which message tested best?"
    Add Emma to Slack
    Free to add. Live in your workspace in under a minute.

    Your next research project, live in twenty minutes.

    Bring a real business question. Twenty minutes from now you will have a study live in field.

    Add Emma to Slack Book a demo →
    The AI-native marketing engine. Continuous research, every deliverable, and a living strategy stack, on one platform.

    Frequently Asked Questions

    What is Gather?+

    Gather is the AI-native marketing engine. It runs continuous market research, builds grounded personas every marketer can talk to, and ships campaign-ready content from validated buyer data, replacing fragmented agency workflows with a single platform.

    What kinds of market research can Gather run?+

    Brand health tracking, message and concept testing, Van Westendorp pricing, conjoint and MaxDiff, buyer persona and ICP work, churn driver analysis, win/loss, competitive intelligence, ad and stimuli testing, segmentation, and category-creation research. Quant and qual run in the same study.

    How do I start?+

    Three ways in. Drop a prior research report and Gather extracts the gaps and re-runnable questions. Describe a business problem in plain English and Gather designs the study to answer it. Or accept a pre-prioritized study the engine has already queued based on your prior research and category activity.

    How does audience targeting work?+

    Describe your audience in plain English. Gather supports a 60M+ LinkedIn-verified B2B panel, a 10M+ consumer panel for B2C, and grounded personas built from your prior interview corpus. Switch between cohorts on the fly.

    What are grounded personas?+

    Talkable archetypes built from your real interview responses. Anyone in your marketing org can ask one a question and get an answer grounded in your buyer data, without commissioning a new study every time someone has a hypothesis. Confidence intervals tighten as more research feeds in.

    How fast does Gather deliver insights?+

    Grounded-persona studies finish in minutes. Real-panel studies typically field in 1 to 5 days and deliver decision-grade insight within hours of close, compared to 6 to 8 weeks for traditional research agencies running the same scope.

    Can I brand surveys with my own logo and colors?+

    Yes. Every study is white-labeled with your logo, palette, font, and tone of voice. Respondents see your brand. Surveys are always free for respondents.

    What deliverables does Gather produce?+

    One study fans out into roughly twelve campaign-ready assets: branded industry reports, SEO-optimized blog content, executive LinkedIn posts, ad copy and creative concepts, landing pages, sales decks, battlecards, analyst briefings, PR pitch kits, lifecycle email sequences, interactive benchmarks, and scrollable data narratives, all sourced from validated research.

    What are 'living core assets'?+

    Your messaging house, positioning doc, buyer persona, brand health tracker, and competitive framing, kept up to date automatically as new research lands. No more stale brand books or copy-pasted positioning decks. Push, not pull.

    Is Gather enterprise-ready?+

    Yes. SOC 2 Type I and II, EU SCCs Module Two, UK IDTA, CCPA-certified. Supports SSO, role-based access control, and 30-day subprocessor notice. Used by Fortinet, SailPoint, Datadog, Cover Genius, and others.