Brand health tracking
Know where your brand stands, continuously and on autopilot.
For Brand, comms, CMO office
Use cases
Every research job. One platform.
Gather runs continuous voice-of-customer for your market, then turns it into the report, the ROI, and the story your team ships. Here is what that looks like, by industry and by the job you need done.
By industry
Built for your market. Grounded in your buyers.
The signature research each industry runs on, with a sample report you can read end to end.
Cybersecurity
The category threat-and-trust report.
Fortinet · SailPoint · CloudBolt · HiddenLayer · Synack · Eclypsium
Report output
Original research with security practitioners, CISOs, IT and security leaders, turned into a branded, press-ready category report.
ROI
Earns analyst and press attention, arms sales with peer-sourced, defensible claims, and replaces a separate research and content spend.
Time to value
First practitioner signal in hours. A publishable report in weeks, not a quarter.
Why it is a must-have
Security buyers trust peer evidence over vendor claims. Original practitioner research is the category's credibility currency.
SaaS and AI
The state-of-the-category report.
Datadog · Envoy · Monotype · Invoca · Altana · Spara
Report output
A state-of-the-category report, plus the positioning, messaging, and demand-gen assets that come out of it.
ROI
Feeds pipeline with research-backed content and sharpens positioning before launch. One platform in place of a research vendor plus a content agency.
Time to value
A study live in about twenty minutes, insights in hours, campaign-ready assets in days.
Why it is a must-have
In a crowded category you cannot out-spend, you have to out-understand. Differentiation lives in the buyer's own words.
Retail
The continuous shopper and brand-health report.
Belk · Empire Today · Quill
Report output
Continuous shopper research on awareness, perception, and purchase drivers, plus the creative it informs.
ROI
Keeps brand and merchandising decisions grounded in current shopper sentiment, in place of an annual panel study and a separate creative brief.
Time to value
Shopper signal in days. Brand-health tracking that updates continuously, not once a year.
Why it is a must-have
Shopper preference moves faster than an annual study can track. Decisions on a stale deck cost real revenue.
CPG and consumer
The multi-brand tracker and claims test.
Bagel Brands · Gregory's Coffee
Report output
A multi-brand brand-health tracker plus concept and claims testing, turned into ad and packaging creative.
ROI
Validates concepts and claims before spend and tracks brand health across the portfolio, in place of a panel vendor plus a CPG agency.
Time to value
A concept and claims read in days. Continuous tracking from the very first study.
Why it is a must-have
Consumer taste and competitive sets shift constantly. Continuous tracking beats a once-a-year brand study.
Financial services, insurance and healthcare
The win-loss and buyer-perception report.
Cover Genius · AccessHope
Report output
Win-loss and buyer-perception research, turned into board-ready insight, messaging, and sales enablement.
ROI
Uncovers why deals are won and lost and arms sales and leadership with real buyer language, in place of siloed win-loss and analyst subscriptions.
Time to value
First insights in hours. A decision-ready readout in weeks.
Why it is a must-have
In high-trust, high-consideration categories, understanding objections in the buyer's own words is the difference between a stalled deal and a closed one.
By research job
Whatever you need to learn. Across the funnel.
Every study Gather runs, from awareness to advocacy. Each is a job we have delivered, with a working sample report and a walkthrough of how it runs.
AwarenessUnderstand how the market sees you, and test creative before you spend.
Ad testing
Test creative before you commit the media budget.
For Creative, performance, media buying
InterestFind the words, ideas, and content that pull buyers in.
Messaging and positioning
Find the words that move your market, before your competitors do.
For Product marketing, brand
Concept testing
Validate ideas before you build. Kill bad ones before they cost you.
For Product, PMM, innovation
Content preference research
Build a content plan from real audience demand, not guesswork.
For Content, demand gen, SEO
ConsiderationMap the competitive set, the real buyer, and the vertical, in their own words.
Competitive intelligence
Primary intel from the buyers who actually evaluate you.
For PMM, competitive intel, strategy
Buyer persona and segmentation
Personas built from real conversations, not fictional composites.
For PMM, demand gen, ABM
Vertical-specific research
Speak every vertical's language, with proof rather than guesswork.
For Vertical marketing, sales enablement
DecisionPrice on buyer data, and learn exactly why deals are won and lost.
Pricing and packaging
Price with confidence and package for conversion, backed by buyer data.
For Product, finance, RevOps
Purchase criteria and win-loss
Know exactly what makes buyers say yes, and what makes them walk.
For Sales enablement, PMM, RevOps
Retention and advocacyKeep customers, grow them, and turn the best into advocates.
Customer experience and advocacy
Turn customers into advocates by actually listening to them.
For Customer success, CX, product
Churn analysis
Understand why customers leave, before the next one does.
For Customer success, product, RevOps
Your next study, live this week.
Bring a real business question. We will show you the study, the report, and the assets it produces.
Frequently Asked Questions
Which industries does Gather work with?+
Gather works across cybersecurity, SaaS and AI, retail, CPG and consumer, financial services, insurance, and healthcare. Customers include Fortinet, SailPoint, Datadog, Envoy, Cover Genius, Belk, and Bagel Brands, among others.
What research use cases does Gather cover?+
Gather covers the full funnel: brand health tracking and ad testing for awareness; messaging and positioning, concept testing, and content preference for interest; competitive intelligence, buyer persona and segmentation, and vertical research for consideration; pricing and packaging and purchase criteria or win-loss for decision; and customer experience, advocacy, and churn analysis for retention.
What does Gather deliver for each use case?+
Every use case produces a branded research report, the ROI case behind it, a fast time to value, and the ongoing voice-of-customer that keeps strategy and storytelling current. Each also fans out into campaign-ready assets like decks, posts, landing pages, and battlecards.
How fast is time to value?+
A study can be live in about twenty minutes, first insights come back in hours, and a publishable report typically lands in days rather than a quarter.
How is this different from a research tool?+
A research tool hands you data. Gather runs the research and turns it into the report, the messaging, and the creative your team ships, one platform in place of a research vendor plus a content agency.
Can Gather track brand health continuously?+
Yes. Gather runs ongoing brand-health tracking across awareness, perception, consideration, and loyalty, updated as new research lands rather than rebuilt once a year.