Real research
Find the story
nobody else has.
Gather designs the study, recruits your buyers, and runs real interviews to uncover original insights.
Explore real interviews
THE CUSTOMER-POWERED MARKETING ENGINE
Buyer Intelligence In.
Pipeline Out.
Turn what buyers think into marketing that moves them.
Original research. Distinctive thought leadership. Evidence-backed campaigns.
Start with one marketing objective. Find the evidence behind your next move.
RESONANCE API
Give your agent
customer understanding.
Copy the instructions. Connect your Gather account.
Ask the question behind your next move.
Help me connect Gather as a buyer-research tool for my GTM work. 1. Use Gather's official connection instructions: https://share.gatherhq.com/mcp 2. Connect the Gather MCP server: https://share.gatherhq.com/api/mcp 3. Guide me through work-email sign-in with the 6-digit code in the official Gather connection flow. Do not ask me to paste passwords, email codes or access tokens into chat. If my company has no Gather workspace yet, I can create one during sign-in. If my enterprise workspace needs admin approval, give me the exact server URL and setup steps to share with the admin. 4. Discover the available tools. Gather's tools are gather_ask (Ask Gather), gather_report_start, gather_report_check and gather_report_list; use the tool schemas returned by the server instead of guessing parameters. 5. Ask for my brand, target buyers and the GTM decision I need to make. Distinguish existing research, simulated estimates and new interviews. 6. Start by asking Gather to scope the question. Show me the proposed research plan before launching any study or paid work. Return the findings, key implications and a report link when available. First task: Help me understand which message our target buyers care about most, what would make them switch, and how we should change our positioning. Ask me for the company and ICP first. If this agent cannot configure MCP, walk me through the supported connection steps. Do not claim Gather is connected until the authenticated tool connection succeeds.
Works through MCPGather sign-in required
Helping customer-obsessed companies drive growth.
Datadog
Fortinet
NetApp
SailPoint
Cyera
Socure
Exterro
Invoca
CloudBolt
Monotype
Envoy
HiddenLayer
Synack
Feroot
AccessHope
Altana
Eclypsium
Ory
AirMDR
Spara
Staples
Quill
Bagel Brands
Einstein Bros
Belk
Empire Today01 / THE INTELLIGENCE BEHIND THE MARKETING
Great marketing
starts with real buyers.
Anyone can generate more content. Gather helps you discover something worth saying, then explore whether it resonates.
Find the story
Customer simulations
Test before
you tell.
Explore messages, positioning, and campaign ideas with a living model of your buyers.
What would make
your buyers say yes?
Already sitting on customer knowledge? Put your calls, surveys, and research to work.
02 / ORIGINAL RESEARCH. ORIGINAL MARKETING.
Data as
Marketing.
A quarter of marketing. Built on something original. Give us one strategic objective. We’ll research your market and turn the findings into thought leadership, reports, ebooks, social, and infographics built to generate demand.
Cover Genius · Insurance & fintech
The Protection Gap
1,392 consumers across seven countries
Explore the research
CloudBolt · Cloud infrastructure
The Mass VMware Exodus That Never Was
302 IT decision-makers
Explore the research
AccessHope + Lantern · Healthcare & employee benefits
The Cancer Attention Gap
HR and benefits leaders
Explore the research
Envoy · Aerospace & defense
The 2026 Aerospace & Defense Compliance Gap
140 aerospace and defense leaders
Explore the research
AirMDR · Cybersecurity & investment
The State of AI Cybersecurity Investment
125+ AI and cybersecurity investors
Explore the research
Invoca · Consumer buying & customer experience
The B2C Buyer Experience Report 2026
693 US consumers across seven industries
Explore the research03 / CUSTOMER TRUTH. COMMERCIAL VALUE.
Managed
VOC.
Keep listening. Put what you learn to work. Turn ongoing customer evidence into sharper messaging, original content, and stories your buyers believe.
Bring calls, feedback, surveys, and research into one continuous program. Find the objections worth addressing and the customers with stories to tell. Scope permissioned case studies, testimonials, and authentic review invitations with your team.
Explore managed voice of customer
“What do our customers say that our marketing doesn’t?”
Find the stories, objections, and proof worth acting on.
One living understanding.
Illustrative buyer model04 / FROM INSIGHT TO YOUR NEXT MOVE
The whole market
isn’t your market.
The right message for everyone is rarely the right message for your buyers. Test messaging, positioning, pricing, and campaign ideas with a living model of your market.
Real interviews keep it grounded. New evidence keeps it current. The same intelligence powers your team and your agents through the Resonance API.
HOW IT STARTS. WHERE IT GOES.
Start with a story.
Build a growth engine.
What is Gather?
Gather turns buyer intelligence into marketing built to drive pipeline. We combine real interviews, existing customer knowledge, and buyer simulations to help teams develop original thought leadership, sharpen messaging, and make better decisions.
How do we start with Data as Marketing?
Start with one strategic marketing objective. Gather helps research your market, uncover an original narrative, and turn the evidence into reports, ebooks, thought leadership, infographics, social content, and sales enablement. Agree the audience, research scope, and deliverables with the team before work begins.
What does managed VOC add?
Managed voice of customer makes listening an ongoing program rather than a one-off project. Bring together calls, feedback, surveys, and research; identify recurring needs and objections; and turn relevant evidence into better messaging and customer stories. Testimonials and case studies require permission. Reviews remain the customer’s own opinion.
Are these real reports or simulated examples?
The six featured publications are real customer-published reports. Each example links to the original publisher and separates findings from marketing interpretation. Simulated estimates and illustrative product demonstrations elsewhere on the site are labeled separately.
Where do simulations and the Resonance API fit?
Simulations help explore how a buyer audience might respond. Real interviews gather new evidence. The Resonance API and MCP connection make buyer intelligence available to teams, workflows, and agents. Simulations are not presented as real customer quotes or independent reviews.
What is Gather building toward?
A proactive marketing agent: detect an emerging buyer concern, validate it through research, recommend a response, prepare a campaign, and learn from what happens next. This is our product direction, not a claim that autonomous campaign execution or causal revenue attribution is available today.
From what buyers think.
To what marketing does.
We’re building toward a marketing agent that spots opportunities, validates ideas, and helps your team act. Start today with original buyer research that gives your brand something meaningful to say.