Real research
Go ask real people.
Gather designs the study, recruits your audience, and runs adaptive interviews at scale.
Explore real interviews
BUYER INTELLIGENCE FOR GTM TEAMS
An API for
how buyers think.
Built for GTM teams and agents.
Make better decisions. Create research that drives demand.
Just ask a question. No code or setup needed.
BUYER RESEARCH, IN YOUR WORKFLOW
Give your agent
customer understanding.
Copy the instructions. Connect your Gather account.
Ask the question behind your next move.
Help me connect Gather as a buyer-research tool for my GTM work. 1. Use Gather's official connection instructions: https://share.gatherhq.com/mcp 2. Connect the Gather MCP server: https://share.gatherhq.com/api/mcp 3. Guide me through work-email sign-in with the 6-digit code in the official Gather connection flow. Do not ask me to paste passwords, email codes or access tokens into chat. If my enterprise workspace needs admin approval, give me the exact server URL and setup steps to share with the admin. 4. Discover the available tools. Gather's conversational tool is ask_emma; use the tool schema returned by the server instead of guessing parameters. 5. Ask for my brand, target buyers and the GTM decision I need to make. Distinguish existing research, simulated estimates and new interviews. 6. Start by asking Emma to scope the question. Show me the proposed research plan before launching any study or paid work. Return the findings, key implications and a report link when available. First task: Help me understand which message our target buyers care about most, what would make them switch, and how we should change our positioning. Ask me for the company and ICP first. If this agent cannot configure MCP, walk me through the supported connection steps. Do not claim Gather is connected until the authenticated tool connection succeeds.
Works through MCPGather sign-in required
Helping customer-obsessed companies drive growth.
Fortinet
SailPoint
Datadog
Envoy
CloudBolt
Bagel Brands
Monotype
HiddenLayer
Synack
Gregorys Coffee
Belk
Empire Today
AccessHope
Quill
Invoca
Altana
Eclypsium
Spara01 / TWO WAYS TO GET CLOSER
Real people.
New possibilities.
Generate fresh evidence. Explore what comes next. Keep your research connected.
Customer simulations
Test your next move.
Explore pricing, messaging, and product ideas with a living model of your buyers.
What would make
your buyers say yes?
Already sitting on customer knowledge? Put your calls, surveys, and research to work.
02 / START WITH WHAT YOU ALREADY KNOW
Your customer knowledge.
Ready to answer.
Search your existing voice of customer. Bring customer calls, feedback, surveys, and past research into the decisions you’re making now.
Ask Emma in plain language. Find what buyers care about, what keeps coming up, and what your team should investigate next.
Put your VOC to work
“Why do buyers choose a competitor after the demo?”
Ask Emma. Start with what your customers already told you.03 / RESEARCH-BACKED CONTENT
Give the market
something worth finding.
Turn real buyer insights into reports, articles, data graphics, and social content. Build your AEO, SEO, and demand strategy around an original point of view.
Invoca · 693 US consumers
The B2C Buyer Experience Report 2026
Read the report
CloudBolt · 302 IT decision-makers
The Mass VMware Exodus That Never Was
Read the report
Cover Genius · 1,392 consumers across seven countries
The Protection Gap
Read the reportONE RESEARCH PROGRAM. MORE WAYS TO SHOW UP.Reports Articles Data graphics Social content See all the work
One living understanding.
Illustrative buyer model04 / YOUR NEXT MOVE, SIMULATED
The whole market
isn’t your market.
Build a living model of your buyers. Explore how your ICPs might respond to a new message, price, or product idea.
Real interviews keep it grounded. Ongoing research keeps it current. Your team and your agents can keep asking what comes next.
A FEW GOOD QUESTIONS
Start with
understanding.
What is Gather?
Gather helps CMOs and GTM teams understand buyers, validate decisions, and turn research into content. Ask questions in plain language through Gather or Emma in Slack. Your agents can access the same research through MCP and the API.
Are the answers from real people or simulations?
Both are available, and the distinction matters. Real research gathers new evidence through interviews with people. Simulations estimate how a buyer audience might respond. They help explore a decision, but are not a substitute for new evidence when the stakes require it.
How is this customized to my brand?
Your audience, business questions, and customer research shape the model. Each interview helps refine it for the people you need to understand. Gather can identify gaps and run further interviews to keep learning.
Can my AI agent use the same research?
Yes. Gather exposes research through a REST API and an MCP connection. Teams can work through Gather and Emma in Slack, while agents access the same research infrastructure programmatically.
What would you ask
your buyers?
Start with the question that matters to your business.