NewNew report: Marketing Leaders 2026. 126 budget owners: 84% buy outside help, 41% wait three weeks or more. Read the report →NewNew report: Marketing Leaders 2026. 126 budget owners: 84% buy outside help, 41% wait three weeks or more. Read the report →
    Gather • Continuous Customer Intelligence

    Make customer decisions with conviction.

    Gather builds your Customer Intelligence Model: a model of your customers, market, and business that keeps learning on its own, then powers every customer-facing decision across the enterprise, from strategy and positioning to pricing, product, and the creative you ship.

    60M+
    Verified buyers
    250K+
    Interviews run
    Always-on
    Brand intelligence
    Hours
    Not quarters
    Trusted by marketing and strategy teams at
    Fortinet SailPoint Datadog Envoy Cover Genius CloudBolt Bagel Brands Monotype HiddenLayer Synack Gregorys Coffee Belk Empire Today AccessHope Quill Invoca Altana Eclypsium Spara
    How it works
    Listen. Learn. Launch. Repeat.

    Not another point tool. One model that learns your market continuously, becomes your brand's intelligence, and drives outcomes across every function. The infrastructure layer marketing has been missing.

    Listen · Voice of customer

    The market, heard in full

    Every buyer signal you own, plus interviews run on demand to close the gaps. Continuous, not quarterly. Your market stops being a guess.

    Learn · Brand intelligence

    A model that knows your brand

    Every signal tunes the model into a living intelligence layer. It comes to understand your customers as well as you do.

    Launch · Outcomes

    Decisions that compound

    Point the model at the work: creative, campaigns, and strategy, tested against real buyers and built to perform. You ship what moves the number.

    Listen

    Build the customer truth.

    Gather ingests everything your buyers already tell you: sales calls from Gong, Zoom, and Chorus, support tickets, CRM notes, surveys, win/loss, reviews on G2 and Capterra, community and social threads, product feedback, and your past research and decks. It reads all of it continuously and builds and updates a mental model of your brand, its customers, and its market.

    Emma, our agent, closes the gaps herself. She watches the model for the questions that stay permanently interesting to your business, and when confidence drops on any of them she launches the study on her own: AI-moderated voice and text interviews with real buyers from a 60M+ verified panel, or grounded synthetic personas for audiences you cannot reach live. The answers fold straight back into the model. Nobody has to remember to run it, and you keep a finger on the pulse permanently.

    Sales callsSupport ticketsCRMSurveysReviewsWin/lossCommunityProduct feedbackPast researchAI-moderated interviews
    app.gobeheard.com/study
    Learn
    The model gets smarter. Everything downstream follows.

    Every study, sales call, and verbatim compounds into your Customer Intelligence Model. That model is the asset: it understands your customers better this quarter than it did last quarter, and any team can query it like a teammate. Out of it come the six documents your org runs on, positioning, messaging, personas, competitive truth, brand health, and the verbatim library. They are views of the model, so they sharpen every time it does. A study expires. A model compounds.

    Messaging house
    Core message, proof points, and segment variants.
    Positioning
    Where you sit in the market, and why.
    Buyer personas
    Real-buyer-derived profiles, with verbatim language.
    Competitive framing
    Win and loss patterns, by competitor and by segment.
    Brand health
    Awareness, consideration, preference, and NPS, tracked over time.
    Launch

    Activate and improve it.

    Put your brand intelligence to work. Gather drafts on-brand creative, campaigns, and content, then pressure-tests every version against real buyers before you spend the budget. You launch what wins, not what you hope wins.

    Ads, landing pages, messaging, and concepts, tested, ranked, and optimized on real buyer response, then refined every time new signal lands. The "now go drive the number" step finally has evidence under it.

    Ad testingCreativeLanding pagesConcept testingMessaging
    Creative studio · tested against real buyers
    9Reports 5Slide decks 3Social cards 4Blog & AEO 2Ebooks 6Landing pages 8Lifecycle email
    Headline test · A vs BWinner
    Variant B preferred by target buyers, shipping to the campaign
    Where you start

    Emma runs the loop for you.

    Emma is the agent on top of the model. Ask her in Slack like a teammate: she runs the research, builds the assets, ships them, and reports what worked.

    Every task she completes tunes your model further. You start with one job. You end up with an asset no competitor has.

    m
    mayank
    @Emma how do mid-market CISOs actually pick a vendor in our category?
    g
    Emma GATHERHQ
    Your model is thin on purchase criteria for that segment. Fielding a market research study now: 40 mid-market CISOs, AI-moderated interviews plus a a ranking exercise on criteria. Readout in this channel this afternoon.
    Built for the whole team
    One model. Every marketing function.

    Brand and PR

    Original research that earns press placement, analyst attention, and executive thought leadership.

    Product marketing

    Test core messaging, positioning concepts, and value props against the right buyers before launch.

    Demand gen

    Industry reports, landing pages, lifecycle emails, and ad creative, grounded in real buyer signal.

    Marketing leadership

    A living brand health, messaging house, positioning, ICP, and competitive view that never goes stale.

    What customers say
    Decision-grade. At the speed of the market.
    "Gather replaced a research cycle that used to take six weeks. We brief a question in the morning and we're reading real customer answers by the next day. It has changed how fast our brand team can move."
    Jessica SerranoJessica SerranoCMO at Bagel Brands
    "The content engine is the unlock. One study turns into the report, the posts, and the sales battlecards, all grounded in what buyers actually told us. We finally ship research-backed content at the pace the market demands."
    Mark ZembalMark ZembalCMO at CloudBolt
    "We get the depth of qualitative interviews with the scale of a survey. The insights are decision-grade. Our leadership now treats Gather as the default way we understand our customers."
    Nidhi DagaNidhi DagaGlobal SVP, Marketing at Cover Genius
    Backed by
    Anthropic True Ventures Menlo Ventures Ridge Ventures + super angels

    Give your brand its own Foundation Model.

    See a model tuned to your brand: continuous voice of customer, a living intelligence layer, and outcomes across the enterprise.

    One model. Every marketing function. Tuned to you.