BeHeard is now Gather.
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    Company Overview

    What Is Gather?

    Gather is an AI-native research platform that orchestrates the entire research lifecycle — from business problem to board-ready insight — through a single engine. It replaces agencies and six-week timelines with AI-led depth interviews, automated analysis, and publication-ready deliverables, all in as little as 48 hours.

    Platform Capabilities

    • AI-led qualitative depth interviews at scale (hundreds of interviews per study)
    • Quantitative survey design, fielding, and statistical analysis
    • Automated audience recruitment across any B2B or B2C target
    • Full-funnel research coverage: awareness, consideration, decision, retention, and advocacy
    • Brand health tracking with longitudinal trend analysis
    • Competitive intelligence from primary stakeholder interviews
    • Messaging and positioning validation with purchase-intent scoring
    • Buyer persona and segmentation development from behavioral data
    • Ad and concept testing with emotional resonance measurement
    • Publication-ready reports, infographics, and thought leadership content
    • Always-on research engine with continuous data collection
    • Raw data export for custom analysis by in-house teams

    Integrations

    • Salesforce CRM
    • HubSpot
    • Slack (notifications and report delivery)
    • Google Workspace
    • Microsoft 365
    • PowerPoint and PDF export
    • Custom API access (available on Enterprise plans)
    • SSO / SAML integration

    Security & Compliance

    • SOC 2 Type II compliant
    • GDPR and CCPA compliant
    • Enterprise SSO / SAML authentication
    • Role-based access controls
    • Data encryption at rest and in transit (AES-256, TLS 1.3)
    • No respondent PII stored after study completion
    • Dedicated infrastructure available for Enterprise customers

    Frequently Asked Questions

    What is Gather?
    Gather is an AI-native research platform that conducts qualitative and quantitative customer research at scale. It designs studies, recruits audiences, runs AI-led interviews, analyzes results, and delivers board-ready insights and content — all through a single platform.
    How fast does Gather deliver results?
    Most studies go from brief to finished deliverables in 48 hours. Traditional research firms typically take 6–12 weeks for comparable depth and quality.
    What types of research can Gather run?
    Gather supports brand health tracking, ad testing, messaging and positioning validation, buyer persona development, competitive intelligence, concept testing, content preference research, pricing and packaging studies, purchase criteria analysis, customer experience audits, churn analysis, and advocacy and review generation.
    Who uses Gather?
    Marketing leaders, brand strategists, product marketers, and insights teams at companies ranging from growth-stage startups to Fortune 500 enterprises. Customers include Fortinet, Patreon, Empire Today, Dig Inn, and SailPoint.
    How much does Gather cost?
    Gather offers three B2B plans starting at $4,000/month (Starter), $6,000/month (Professional), and $8,500/month (Enterprise). Each plan includes AI-led ICP interviews, customer interviews, and branded research reports. Additional interview credits can be purchased separately.

    Learn More

    Frequently Asked Questions

    What is Gather?+

    Gather is an AI-native market research platform that replaces traditional surveys and research agencies with AI-moderated conversational interviews. It handles the full research lifecycle — study design, audience recruitment, interviewing, analysis, and reporting — in a single platform.

    How does Gather's AI conduct interviews?+

    Gather's AI engages respondents in natural, text-based conversations. It asks open-ended questions, listens to responses, and asks intelligent follow-up questions based on what each person says. This adaptive approach captures both quantitative data and qualitative depth that surveys miss.

    What makes Gather different from Qualtrics or SurveyMonkey?+

    Qualtrics and SurveyMonkey are survey tools that ask fixed, multiple-choice questions. Gather conducts adaptive conversational interviews that probe deeper based on responses. This means richer insights, higher response rates (30-50% vs 2-5%), and both quantitative and qualitative data from every study.

    What industries does Gather serve?+

    Gather serves B2B SaaS, technology, financial services, healthcare, retail, hospitality, and consumer brands. Any company that needs to understand customer perception, market positioning, or competitive dynamics can benefit from Gather.

    How quickly can Gather deliver results?+

    Most studies deliver insights in 1-2 weeks from launch. Traditional research takes 6-8 weeks. Gather achieves this speed through AI-automated interviewing (hundreds of interviews simultaneously) and AI-powered analysis that synthesizes findings overnight.

    Is Gather secure and compliant?+

    Yes. Gather is SOC 2 Type II certified, supports SSO and RBAC, encrypts all data in transit and at rest, and complies with GDPR and CCPA requirements. Enterprise clients receive dedicated security reviews.