The B2C Buyer Experience Report 2026
How consumers experience AI, where they still want a human, and what earns their next purchase.
THE GATHER LIBRARY
Good questions.
Real evidence.
See what happens when brands get closer to their customers. Explore original research, published customer work, and intelligence you can put to use.
Explore the libraryEXPLORE THE WORK
Find your next perspective.
21 resources
Customer publications link to the original source.The Mass VMware Exodus That Never Was
What IT decision-makers are actually doing about VMware, and what is keeping migration plans from becoming reality.
The GEO/AEO Investment Race
Marketing leaders are spending on AI search. This research asks what they can prove, and where original research fits.
The Protection Gap
The 2026 Embedded Protection Report explores the distance between what consumers want and how protection is delivered.
Marketing Leaders 2026: What Outside Help Is Worth
What marketing teams buy, where agencies slow them down, and how expert review changes trust in AI work.
The State of Physical Security & Compliance
Two studies examine the gap between feeling secure and knowing who is in the building.
USMCA Joint Review & the Future of North American Trade
Trade flows, supply chain vulnerabilities, and expert perspectives on the next chapter of North American trade.
The State of AI Cybersecurity Investment
What investors really think about AI in cybersecurity, and how they evaluate the opportunity.
The Mobile-Messaging Playbook
Lessons from marketers moving to a more mobile-centric messaging strategy, including the channels that are working.
How B2B Marketing Leaders Are Rewriting ROI
Board scrutiny, measurement gaps, and the changing role of AI in proving marketing’s contribution.
The 2026 Aerospace & Defense Compliance Gap
Where ITAR audit readiness breaks down, and why producing visitor records remains a challenge.
The Compliance Gap: 2026 Audit Readiness in Data Centers
How fragmented systems and manual workflows create gaps between compliance confidence and audit readiness.
The State of Network Infrastructure Security 2026
Network device risk, vendor trust, and an interactive assessment of where your organization stands.
The Lean Security Team Index
An interactive benchmark showing how lean security teams operate and how your team compares.
The Connected Building Conundrum
Explore Fortinet’s research report on connected buildings.
The Customer Research Crisis
Why the demand for original customer evidence is outpacing the way teams traditionally collect it.
Brand Health Tracker
Explore awareness, competitive positioning, brand perception, and segment views in an interactive report.
Brand Health Tracker
See how a consumer brand can explore the funnel, regional differences, and drivers of preference.
Brand Perception Report
An example of a branded report connecting market perception, competitive position, and customer sentiment.
The Verbatim Library
Explore a searchable research library with filters for studies, questions, and sentiment.
Consumer Verbatim Library
An example of exploring open-ended consumer reactions by question, age, and visit frequency.
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