Use Cases · CX & Advocacy
Customer Experience and Advocacy
Turn customers into advocates. By actually listening to them.
NPS scores tell you how customers feel. They don't tell you why. And they definitely don't tell you what to do about it.
Gather conducts in-depth interviews with your customers — promoters, passives, and detractors — to understand the full experience journey, identify moments of delight and friction, and surface the specific actions that will drive retention, expansion, and advocacy.
How it works
From question to insight
Define what you want to understand — onboarding experience, product satisfaction, support quality, renewal likelihood, advocacy potential, or the full customer journey.
Gather recruits from your customer base (you can provide a list or Gather can recruit from your ICP) and conducts in-depth AI-moderated interviews.
Results identify the moments that matter most — the experiences that drive loyalty, the friction points that drive churn, and the gaps between what customers expect and what they receive.
You receive a customer experience assessment with prioritized recommendations, customer quotes for internal alignment, and specific action plans for product, success, and marketing teams.
Who it serves
- Funnel stage
- CX & Advocacy
- Teams
- Customer success, customer experience, product management, marketing (advocacy and community)
- Industries
- B2B (SaaS, enterprise software, fintech, professional services), B2C (ecommerce, subscription services, financial services, hospitality, healthcare)
What you measure
- ›Net Revenue Retention (NRR) improvement
- ›Customer satisfaction (CSAT) and NPS improvement
- ›Churn reduction
- ›Expansion revenue growth
- ›Customer advocacy and referral rates
Time & cost
Traditional CX research programs take 6–12 weeks and cost $30,000–$80,000 per engagement. Gather delivers customer experience intelligence in 48–72 hours, enabling continuous listening programs that catch issues before they become churn events.
See a sample Customer Experience and Advocacy report →Frequently Asked Questions
How fast can Gather deliver customer experience and advocacy?+
Traditional CX research programs take 6–12 weeks and cost $30,000–$80,000 per engagement. Gather delivers customer experience intelligence in 48–72 hours, enabling continuous listening programs that catch issues before they become churn events.
Who uses Gather for customer experience and advocacy?+
Customer success, customer experience, product management, marketing (advocacy and community). Typical industries include B2B (SaaS, enterprise software, fintech, professional services), B2C (ecommerce, subscription services, financial services, hospitality, healthcare).
How does Customer Experience and Advocacy work on Gather?+
Define what you want to understand — onboarding experience, product satisfaction, support quality, renewal likelihood, advocacy potential, or the full customer journey. Gather recruits from your customer base (you can provide a list or Gather can recruit from your ICP) and conducts in-depth AI-moderated interviews. Results identify the moments that matter most — the experiences that drive loyalty, the friction points that drive churn, and the gaps between what customers expect and what they receive. You receive a customer experience assessment with prioritized recommendations, customer quotes for internal alignment, and specific action plans for product, success, and marketing teams.
Related use cases
Run your customer experience and advocacy study this week
Bring a real business question. Gather designs the study, fields it, and delivers decision-grade insight in hours.