THE FUTURE OF MARKETING / ADVISOR SERIES
Why product marketing is hard to automate.
A discussion of product marketing as the connection between customers, product teams, and a broader business context.
Put the idea to work ↓FROM THE CONVERSATION
The question behind
your next move.
Validate messaging and positioning with the people who will evaluate the product.
Start with the decision or business goal. Identify what you already know, what buyers can help you understand, and how the answer will change what your team does next.
See how GTM teams use Gather ↗The notes above summarize an edited advisor conversation. The video is the source for exact wording and individual views.
KEEP EXPLORING
More perspectives.
GTM decisions
Pretty numbers. Where is the pipeline?
Marketing leaders question vanity metrics and discuss qualified meetings, opportunity progression, and pipeline.
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GTM decisions
Brand is back. Make it matter.
A discussion of memorable brands, human storytelling, creative investment, and connecting brand work to business results.
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GTM decisions
Performance marketing on autopilot. What is your role?
Marketing leaders discuss automated campaign execution, ongoing learning, and where people add value.
Watch the conversation ↗