THE FUTURE OF MARKETING / ADVISOR SERIES
Pretty numbers. Where is the pipeline?
Marketing leaders question vanity metrics and discuss qualified meetings, opportunity progression, and pipeline.
Put the idea to work ↓FROM THE CONVERSATION
The question behind
your next move.
Agree the qualified demand and sales measures before launching a research campaign.
Start with the decision or business goal. Identify what you already know, what buyers can help you understand, and how the answer will change what your team does next.
Explore Data as Marketing ↗The notes above summarize an edited advisor conversation. The video is the source for exact wording and individual views.
KEEP EXPLORING
More perspectives.
GTM decisions
Brand is back. Make it matter.
A discussion of memorable brands, human storytelling, creative investment, and connecting brand work to business results.
Watch the conversation ↗
GTM decisions
Performance marketing on autopilot. What is your role?
Marketing leaders discuss automated campaign execution, ongoing learning, and where people add value.
Watch the conversation ↗
GTM decisions
The focus group said one thing. Sales said another.
A conversation about stated preferences, buying behavior, and moving research from occasional projects to ongoing decisions.
Watch the conversation ↗