THE FUTURE OF MARKETING / ADVISOR SERIES
What will the marketing team look like in 2028?
Different predictions about team size, emerging roles, and the boundaries between marketing functions as AI adoption grows.
Put the idea to work ↓FROM THE CONVERSATION
The question behind
your next move.
Redesign the workflow around the outcome, then decide which skills it needs.
Start with the decision or business goal. Identify what you already know, what buyers can help you understand, and how the answer will change what your team does next.
See how GTM teams use Gather ↗The notes above summarize an edited advisor conversation. The video is the source for exact wording and individual views.
KEEP EXPLORING
More perspectives.
Teams and AI
Doing 10x more with less: here to stay?
Marketing leaders debate the pressure to produce more, the cost of AI, and where efficiency reaches its limits.
Watch the conversation ↗
Teams and AI
Fewer meetings. Better decisions.
Marketing leaders discuss bringing a recommendation and its reasoning to a meeting, instead of starting from an open debate.
Watch the conversation ↗
Teams and AI
Judgment is the job now.
As answers become easier to generate, marketing leaders discuss the value of critical thinking, context, and human judgment.
Watch the conversation ↗