THE FUTURE OF MARKETING / ADVISOR SERIES
Judgment is the job now.
As answers become easier to generate, marketing leaders discuss the value of critical thinking, context, and human judgment.
Put the idea to work ↓FROM THE CONVERSATION
The question behind
your next move.
Use research to pressure-test assumptions before choosing a direction.
Start with the decision or business goal. Identify what you already know, what buyers can help you understand, and how the answer will change what your team does next.
See how GTM teams use Gather ↗The notes above summarize an edited advisor conversation. The video is the source for exact wording and individual views.
KEEP EXPLORING
More perspectives.
Teams and AI
Doing 10x more with less: here to stay?
Marketing leaders debate the pressure to produce more, the cost of AI, and where efficiency reaches its limits.
Watch the conversation ↗
Teams and AI
Fewer meetings. Better decisions.
Marketing leaders discuss bringing a recommendation and its reasoning to a meeting, instead of starting from an open debate.
Watch the conversation ↗
Teams and AI
Start from a blank sheet.
Marketing leaders discuss redesigning established processes and rethinking how a research report comes together.
Watch the conversation ↗