See what Gather gives back.
Less agency spend. More original content. Time back for your team.
Build a business case around your numbers.
Editable assumptions. Actual plan pricing. No revenue uplift assumed.
See the math, pricing and assumptions
A budget case, not a revenue forecast.
Cash savings = avoidable agency fees + avoidable external content fees + eligible alternative ICP model costs − the annual Gather commitment − credit add-ons − other quoted costs. Cash ROI = net cash savings ÷ total Gather investment. Negative returns remain negative. No conversion, pipeline, revenue or retention uplift is assumed.
Your team's time is a separate return.
Survey hours returned = annual studies × combined creation, running and analysis hours per study × the time reduction you enter. Content hours returned = monthly internal content hours × 12 × the content time reduction you enter. Their combined value uses your loaded hourly cost. These hours are capacity, not an assumed payroll reduction. Enter only internal hours not already paid for in external fees.
Creation is one-time. Maintenance continues.
The first-year view includes initial ICP research and an optional alternative build budget. The ongoing-year view excludes both. Refresh research and annual maintenance budgets remain. Model budgets count as avoidable costs only when you explicitly enable them. Existing data may reduce the new interviews needed: adjust the volumes rather than assuming free, unlimited research.
Credit usage counts actual planned interviews.
Real interviews = studies × interviews per study + ICPs × (initial interviews per ICP, in year one only, + annual refreshes × interviews per refresh) − overlapping interviews. Overlap is capped at the smaller of the study and ICP interview totals. Synthetic interviews = annual simulation runs across all ICPs × respondents per run. They cost 1 credit each; real B2B interviews cost 10 credits each and real B2C interviews cost 4. This is a volume-planning assumption, not a sample-size recommendation or a guarantee of model quality.
Annual commitments and add-ons
| Plan | Annual | Credits | Add-on |
|---|
No separate per-report, content or strategy-document fees are added. Additional credits are modeled as purchases in 500-credit increments at your plan's rate, rounded up. Credits roll over while you remain a customer; this new-purchase estimate does not assume any previous balance. The lowest-cost option compares each plan's annual commitment plus its required add-ons for your entered usage. Quote-specific charges, incentives or services not covered by the agreed plan belong in other quoted costs. The calculator does not promise a particular cadence or scope at the base price.
Use your numbers.
Default budgets, replacement percentages, hours and interview volumes are editable examples, not measured Gather benchmarks. Only count work Gather can replace within your agreed scope, and costs you can actually avoid during the selected year. Include cancellation costs and other transition expenses under other costs. Do not count the same spend or interview twice.