For B2B marketing teams

AI-moderated primary research, and the storytelling that comes from it.

Gather runs rigorous primary research with your buyers, then turns it into the decisions and content that move your pipeline. One source of truth, from question to campaign.

Book a demo See the work
Trusted by B2B marketing and insights teams
FortinetDatadogSailPointEnvoyCloudBoltHiddenLayerMonotype
Speed
"Research back in under two weeks, not two quarters."
Director of Insights, enterprise SaaS
Decisions
"We killed a positioning bet before spending a dollar behind it."
VP Marketing, cybersecurity
Brand → budget
"The tracker showed us where our brand dollars were actually working."
CMO, infrastructure software
Content → pipeline
"Our research report drove more pipeline than any campaign this year."
Head of Demand Gen, B2B fintech
Illustrative quotes, representative of outcomes. Real named references available on request.
How it works

Listen. Learn. Launch.

Three moves, one platform, one team of humans and AI. Research goes in, decisions and stories come out.

01 · Listen

Rapid AI-moderated research

Reach a 65M real or synthetic audience with adaptive, AI-moderated interviews. Research-grade input, run and quality-checked by our research team.

02 · Learn

Presentation-ready insight

Our research team and platform deliver the key insights in a presentation-ready format to drive your decisions, quant, qual, pricing, message testing, and more.

03 · Launch

Pixel-perfect storytelling

The same truth becomes pixel-perfect assets, reports, content, and creative built to move the metrics you are measured on.

01 · Listen

A question in the morning. Answers by next week.

  • Adaptive AI-moderated interviews that probe like a senior moderator.
  • 65M real or synthetic buyers, screened to your exact market.
  • Research-grade design and QA by our research team, not a black box.
Live · a study spinning up
How do you decide which security vendor to shortlist?
412verified buyers reached · screened from 65M
ThemeTrust beats price in the shortlist decision
Verbatim"I can't defend a switch my CFO thinks is risky."
Signal68% overwhelmed by "agentic" positioning
Live · insight becoming presentation-ready
Pricing
Willingness to pay peaks at the mid tier
Message test
"Defensible" outperforms "autonomous" 2 to 1
Decision
Lead with proof of safety, not speed
02 · Learn

Insight that walks into a leadership meeting.

  • Quant and qual, pricing, and message testing, in one read.
  • Delivered presentation-ready, so the decision is obvious.
  • Human-reviewed before it reaches you. Fast, not sloppy.
03 · Launch

The research becomes the work. Real examples.

Every asset below started as primary research. Scroll each type, click through to the real thing.

ReportCyera report cover
Cyera
The Shadow Data Reckoning
Open report →
ReportSocure report cover
Socure
The False-Decline Growth Tax
Open report →
ReportIQ-EQ report cover
IQ-EQ
The LP Transparency Gap
Open report →
ReportInsulet report cover
Insulet
Pump Access Friction
Open report →
Flagship reportThe Connected Building Conundrum
Fortinet · pace-setter
Branded thought-leadership report
Open report →
State of industryCalix state of industry cover
Calix
The AI Operations Divide
Open report →
State of industryZero Networks state of industry cover
Zero Networks
The Detection Delusion
Open report →
State of industryRingCentral state of industry cover
RingCentral
The Agent Exodus Paradox
Open report →
State of industryMotorq state of industry cover
Motorq
The EV Fleet Blind Spot
Open report →
TrackerBrand health tracker
SailPoint
Live brand-health tracker
Open live demo →
StudyBrand perception study
Cover Genius
Brand perception study
Open live demo →
StudyCompetitive intelligence
Cover Genius
Competitive intelligence
Open live demo →
StudyMessage testing
Placeholder
Message-testing study
Example coming
E-bookAerospace & Defense Compliance Report
Envoy
Gated compliance e-book
Open e-book →
E-bookBuyer's guide e-book
Placeholder
Category buyer's guide
Example coming
E-bookBenchmark e-book
Placeholder
Industry benchmark e-book
Example coming
Scroll each row sideways · click any card to open the real example
Plus the evergreen core assets that stay with you

Verbatim library

Every quote from every interview, searchable, so any claim traces back to real customer voice.

Updates with every study

Brand-health trackers

Awareness, perception, and momentum tracked continuously, not once a year.

Always on

Living strategy docs

Positioning, messaging, ICP, and competitive framing that refresh as the market moves.

Compounding
Pricing

Designed for rapid research and storytelling.

Every plan includes all senior-buyer interviews, all reporting, and all content, plus our CS and research partner team.

Starter
$36k / year
600 credits included
  • All senior-buyer interviews, market and synthetic
  • All content and reporting, deliverables included
  • CS and research partner team
  • Research platform and AI analyst
Each additional credit$60
Get started →
Professional
$55k / year
1,000 credits included
  • All senior-buyer interviews, market and synthetic
  • All content and reporting, deliverables included
  • CS and research partner team
  • Research platform and AI analyst
Each additional credit$55
Book a demo →
Enterprise
$100k / year
2,000 credits included
  • All senior-buyer interviews, market and synthetic
  • All content and reporting, deliverables included
  • CS and research partner team
  • Research platform and AI analyst
Each additional credit$50
Talk to sales →

Interviews with your own customers, community, or authenticated users are free, always included, never charged as credits. Credits are for panel-sourced research only.

1 credit = 1 senior-buyer interview · 10–15 min adaptive · voice or text·1 credit = 4 synthetic interviews · AI panel · instant
Appendix

A synthetic persona per brand.

Every project trains a synthetic persona tuned to your brand. It sharpens with each study, and unlocks research real budgets cannot always reach.

Synthetic personas

A persona per brand, trained on your own research, sharpening with every project so the next one ships faster.

Compounds per brand

Synthetic interviews

Pressure-test concepts, messages, and audiences at roughly a quarter the cost of live interviews, in minutes.

~25% the cost

A compounding moat

The persona is a data asset that lives only inside Gather. Every study makes it sharper, and switching costs grow.

Owned, not rented

See it run on your buyers.

One conversation, and we will show you a study, the insight it produces, and the content it becomes.

Book a demo