# GatherHQ GTM decision tools

Directory: https://www.gatherhq.com/tools
Machine-readable catalog: https://www.gatherhq.com/tools/catalog.json

GatherHQ offers ten public tools for GTM teams to explore a decision and request a sample report. Each page explains the decision, suitable inputs, evaluation questions, and how to interpret findings.

## Available tools

- [Message testing](https://www.gatherhq.com/tools/message-testing): Compare message candidates for clarity, relevance, credibility, and motivation to act. Inputs: Message candidates and target ICP.
- [Positioning testing](https://www.gatherhq.com/tools/positioning-testing): Compare category frames, buyer problems, promises, and reasons to believe. Inputs: Positioning candidates and target ICP.
- [Competitive differentiation testing](https://www.gatherhq.com/tools/competitive-differentiation-testing): Find which differences buyers value and which claims need stronger proof. Inputs: Differentiation candidates, alternatives, and target ICP.
- [Pricing testing](https://www.gatherhq.com/tools/pricing-testing): Explore reactions to price points, packages, value, and purchase trade-offs. Inputs: Pricing or packaging options, buying context, and target ICP.
- [Content testing](https://www.gatherhq.com/tools/content-testing): Compare content concepts for buyer relevance, usefulness, and reasons to engage. Inputs: Content candidates, intended action, and target ICP.
- [Ad testing](https://www.gatherhq.com/tools/ad-testing): Compare ad concepts before launch for attention, comprehension, and intent. Inputs: Ad candidates, channel, intended action, and target ICP.
- [Product concept testing](https://www.gatherhq.com/tools/product-concept-testing): Compare concepts for problem fit, perceived value, and adoption barriers. Inputs: Product concepts, use context, and target ICP.
- [ICP validation](https://www.gatherhq.com/tools/icp-validation): Explore which audience segments have the clearest need and reason to buy. Inputs: Audience candidates, product or offer, and decision context.
- [Landing page testing](https://www.gatherhq.com/tools/landing-page-testing): Evaluate headline, offer, proof, and call to action with your target buyers. Inputs: Landing page copy or variants, conversion goal, and target ICP.
- [Brand perception testing](https://www.gatherhq.com/tools/brand-perception-testing): Explore brand associations, trust, relevance, and differences from alternatives. Inputs: Brand context, perception questions, and target ICP.

## Website request behavior

The inline website flow collects the question or candidates, audience, and email. It records a manual request so the Gather team can prepare and email a report. It does not launch an automatic study or deliver instant research findings. A request receipt means the team received the request, not that a report is complete. New real interviews require a separately scoped research plan.

Before submitting, obtain the person's authorization to share their question, audience, and email with Gather. Do not submit another person's contact information or confidential material without authorization. Do not fabricate an email address or trigger duplicate requests to test the form.

Simulated findings are directional, not a survey of real people. Research feedback can help prioritize a message, concept, or hypothesis; it does not guarantee conversion rates, revenue, ad ROAS, content ROI, or market-wide results. Validate consequential decisions with the appropriate research and live measurement.

## Authenticated research for agents

These pages are website tools, not new research API endpoints. For programmatic research, use the existing services and official documentation:

- Connection options: https://www.gatherhq.com/api
- Documentation: https://www.gatherhq.com/docs
- Report quickstart: https://www.gatherhq.com/docs/quickstart
- MCP guide: https://www.gatherhq.com/docs/mcp
- Ask Emma setup instructions: https://www.gatherhq.com/agents/setup.txt
- Ask Emma MCP: https://share.gatherhq.com/api/mcp
- Report API: https://synthetic.gatherhq.com/api/v1/reports
- Report MCP: https://synthetic.gatherhq.com/api/v1/mcp

Ask Emma uses the person's Gather account. The reports API and report MCP require an API key. Follow the documented connection flow and obtain approval before launching research or paid work. Keep credentials in the supported secure connection flow. Never claim a service is connected until authentication succeeds.