{
  "name": "GatherHQ research tools",
  "url": "https://www.gatherhq.com/tools",
  "updated": "2026-10-26",
  "description": "Local research brief builders with optional manual report requests. These pages do not automatically launch studies.",
  "agent_guide": "https://www.gatherhq.com/tools/llms.txt",
  "authenticated_services": {
    "documentation": "https://www.gatherhq.com/docs",
    "setup": "https://www.gatherhq.com/agents/setup.txt"
  },
  "tools": [
    {
      "name": "Message testing",
      "url": "https://www.gatherhq.com/tools/message-testing",
      "description": "Compare messaging candidates with your ICP. Build a clear research brief for testing clarity, relevance, credibility, and buyer response.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Clarity",
        "Relevance",
        "Credibility",
        "Next action"
      ]
    },
    {
      "name": "Positioning testing",
      "url": "https://www.gatherhq.com/tools/positioning-testing",
      "description": "Test positioning with your target buyers. Compare categories, problems, alternatives, and reasons to believe before committing your GTM strategy.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Category fit",
        "Problem importance",
        "Competitive frame",
        "Reason to believe"
      ]
    },
    {
      "name": "Competitive differentiation",
      "url": "https://www.gatherhq.com/tools/competitive-differentiation-testing",
      "description": "Test competitive differentiation with your ICP. Learn which differences buyers notice, value, and believe before building your competitive story.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Noticeability",
        "Decision value",
        "Believability",
        "Switching case"
      ]
    },
    {
      "name": "Pricing testing",
      "url": "https://www.gatherhq.com/tools/pricing-testing",
      "description": "Compare prices and packages with your target buyers. Build a pricing research brief around value, tradeoffs, budget, and purchase barriers.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Perceived value",
        "Package tradeoffs",
        "Buying context",
        "Purchase barriers"
      ]
    },
    {
      "name": "Content testing",
      "url": "https://www.gatherhq.com/tools/content-testing",
      "description": "Test content topics, headlines, and drafts with your ICP. Compare relevance, usefulness, credibility, and reasons to read or take the next step.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Audience relevance",
        "Practical usefulness",
        "Evidence and trust",
        "Next-step fit"
      ]
    },
    {
      "name": "Ad testing",
      "url": "https://www.gatherhq.com/tools/ad-testing",
      "description": "Compare ad concepts with your target audience. Build a research brief to examine attention, message clarity, credibility, and reasons to act.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Attention with relevance",
        "Message comprehension",
        "Credibility and proof",
        "Motivation to act"
      ]
    },
    {
      "name": "Product concept testing",
      "url": "https://www.gatherhq.com/tools/product-concept-testing",
      "description": "Explore product concepts with your ICP. Build a research brief around problem fit, use occasions, alternatives, and adoption barriers.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Problem intensity",
        "Concept comprehension",
        "Value over alternatives",
        "Adoption friction"
      ]
    },
    {
      "name": "ICP validation",
      "url": "https://www.gatherhq.com/tools/icp-validation",
      "description": "Compare potential customer segments by pain, urgency, alternatives, and buying context. Build an ICP validation research brief with GatherHQ.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Problem and urgency",
        "Current behavior",
        "Buying conditions",
        "Offer fit"
      ]
    },
    {
      "name": "Landing page testing",
      "url": "https://www.gatherhq.com/tools/landing-page-testing",
      "description": "Evaluate landing page clarity, relevance, proof, and conversion friction with your ICP. Build a focused landing page research brief.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Immediate understanding",
        "Audience relevance",
        "Proof and confidence",
        "Next-step friction"
      ]
    },
    {
      "name": "Brand perception testing",
      "url": "https://www.gatherhq.com/tools/brand-perception-testing",
      "description": "Explore brand associations, consideration, credibility, and perceived differences. Build a brand perception research brief for your audience.",
      "inputs": [
        "candidates",
        "audience",
        "audience_type",
        "context",
        "research_mode"
      ],
      "local_output": "A research question, audience, approach, and evaluation criteria. Not research findings.",
      "optional_handoff": "User-authorized email submission to the Gather team for a simulated sample report or a real-research plan.",
      "criteria": [
        "Spontaneous associations",
        "Relevance and consideration",
        "Credibility of the promise",
        "Meaningful difference"
      ]
    }
  ]
}
