{ "description": "Gather Future of Marketing advisor films. Descriptions and takeaways are editorial summaries, not product performance claims or verbatim transcripts. Use the video for exact wording.", "videos": [ { "slug": "thought-leadership-that-gets-cited", "title": "What makes thought leadership worth citing?", "category": "Original research", "description": "Marketing leaders discuss good research questions, timely findings, and turning a report into useful pieces of content.", "takeaway": "Build a research campaign around a finding people can cite, share, and use.", "duration_seconds": 99.072, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/thought-leadership-that-gets-cited-273655e460c4.mp4", "thumbnail": "/media/future-of-marketing/thought-leadership-that-gets-cited.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/thought-leadership-that-gets-cited" }, { "slug": "pretty-numbers-not-a-lot-of-money", "title": "Pretty numbers. Where is the pipeline?", "category": "GTM decisions", "description": "Marketing leaders question vanity metrics and discuss qualified meetings, opportunity progression, and pipeline.", "takeaway": "Agree the qualified demand and sales measures before launching a research campaign.", "duration_seconds": 96.469, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/pretty-numbers-not-a-lot-of-money-357d68a4fca8.mp4", "thumbnail": "/media/future-of-marketing/pretty-numbers-not-a-lot-of-money.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/pretty-numbers-not-a-lot-of-money" }, { "slug": "the-moat-isnt-the-model", "title": "The moat is customer understanding.", "category": "Original research", "description": "When competitors have access to the same AI tools, customer understanding and a distinctive idea become more valuable.", "takeaway": "Use original buyer research to build a point of view competitors cannot copy with a prompt.", "duration_seconds": 85.888, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/the-moat-isnt-the-model-4fc534b3532f.mp4", "thumbnail": "/media/future-of-marketing/the-moat-isnt-the-model.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/the-moat-isnt-the-model" }, { "slug": "brand-is-back", "title": "Brand is back. Make it matter.", "category": "GTM decisions", "description": "A discussion of memorable brands, human storytelling, creative investment, and connecting brand work to business results.", "takeaway": "Test your brand narrative with buyers and give creative teams a clear reason to believe.", "duration_seconds": 81.962, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/brand-is-back-3b65f8058423.mp4", "thumbnail": "/media/future-of-marketing/brand-is-back.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/brand-is-back" }, { "slug": "10x-pressure-bubble-or-permanent", "title": "Doing 10x more with less: here to stay?", "category": "Teams and AI", "description": "Marketing leaders debate the pressure to produce more, the cost of AI, and where efficiency reaches its limits.", "takeaway": "Choose the work that should disappear before asking your team to produce more.", "duration_seconds": 92.928, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/10x-pressure-bubble-or-permanent-303fb0b2a1ab.mp4", "thumbnail": "/media/future-of-marketing/10x-pressure-bubble-or-permanent.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/10x-pressure-bubble-or-permanent" }, { "slug": "everyone-can-spot-ai-slop", "title": "Everyone can spot AI slop. What breaks through?", "category": "Original research", "description": "Marketing leaders discuss undifferentiated AI content and the value of depth, real people, and a clear point of view.", "takeaway": "Create a story around original evidence and a question your audience actually cares about.", "duration_seconds": 104.96, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/everyone-can-spot-ai-slop-615c0465e026.mp4", "thumbnail": "/media/future-of-marketing/everyone-can-spot-ai-slop.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/everyone-can-spot-ai-slop" }, { "slug": "fewer-meetings-better-decisions", "title": "Fewer meetings. Better decisions.", "category": "Teams and AI", "description": "Marketing leaders discuss bringing a recommendation and its reasoning to a meeting, instead of starting from an open debate.", "takeaway": "Bring a clear decision, relevant findings, and a recommended next move.", "duration_seconds": 99.136, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/fewer-meetings-better-decisions-467ae0e8bbbe.mp4", "thumbnail": "/media/future-of-marketing/fewer-meetings-better-decisions.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/fewer-meetings-better-decisions" }, { "slug": "judgment-is-the-job-now", "title": "Judgment is the job now.", "category": "Teams and AI", "description": "As answers become easier to generate, marketing leaders discuss the value of critical thinking, context, and human judgment.", "takeaway": "Use research to pressure-test assumptions before choosing a direction.", "duration_seconds": 96.597, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/judgment-is-the-job-now-d83be638cbd8.mp4", "thumbnail": "/media/future-of-marketing/judgment-is-the-job-now.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/judgment-is-the-job-now" }, { "slug": "performance-marketing-on-autopilot", "title": "Performance marketing on autopilot. What is your role?", "category": "GTM decisions", "description": "Marketing leaders discuss automated campaign execution, ongoing learning, and where people add value.", "takeaway": "Use buyer insight to improve the offer and creative before scaling the campaign.", "duration_seconds": 92.8, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/performance-marketing-on-autopilot-979a0abdbabe.mp4", "thumbnail": "/media/future-of-marketing/performance-marketing-on-autopilot.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/performance-marketing-on-autopilot" }, { "slug": "start-from-a-blank-sheet", "title": "Start from a blank sheet.", "category": "Teams and AI", "description": "Marketing leaders discuss redesigning established processes and rethinking how a research report comes together.", "takeaway": "Start with the decision and audience, then design a simpler path to a useful result.", "duration_seconds": 70.421, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/start-from-a-blank-sheet-56059e028a0d.mp4", "thumbnail": "/media/future-of-marketing/start-from-a-blank-sheet.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/start-from-a-blank-sheet" }, { "slug": "the-data-you-already-have", "title": "Start with the data you already have.", "category": "Original research", "description": "A conversation about customer interactions, existing knowledge, and identifying the questions that still need answers.", "takeaway": "Use existing customer knowledge to sharpen the brief before commissioning new research.", "duration_seconds": 84.352, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/the-data-you-already-have-8586caa0755a.mp4", "thumbnail": "/media/future-of-marketing/the-data-you-already-have.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/the-data-you-already-have" }, { "slug": "curious-or-left-behind", "title": "Stay curious. Keep experimenting.", "category": "Teams and AI", "description": "A conversation about testing new tools, sharing what works, and encouraging teams to keep learning.", "takeaway": "Run a focused experiment and measure whether it improves the work that matters.", "duration_seconds": 100.16, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/curious-or-left-behind-32436b56f50d.mp4", "thumbnail": "/media/future-of-marketing/curious-or-left-behind.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/curious-or-left-behind" }, { "slug": "focus-group-vs-sales-data", "title": "The focus group said one thing. Sales said another.", "category": "GTM decisions", "description": "A conversation about stated preferences, buying behavior, and moving research from occasional projects to ongoing decisions.", "takeaway": "Compare what buyers say with observed behavior and use follow-up research to understand the gap.", "duration_seconds": 97.237, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/focus-group-vs-sales-data-a1ae181fd823.mp4", "thumbnail": "/media/future-of-marketing/focus-group-vs-sales-data.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/focus-group-vs-sales-data" }, { "slug": "questions-cmos-want-to-ask", "title": "The questions CMOs want to ask each other.", "category": "GTM decisions", "description": "Marketing leaders share questions about new roles, AI investment, workflow priorities, and where AI creates value.", "takeaway": "Start with the most important question your marketing team needs to answer.", "duration_seconds": 94.293, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/questions-cmos-want-to-ask-b617b3ee4e1e.mp4", "thumbnail": "/media/future-of-marketing/questions-cmos-want-to-ask.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/questions-cmos-want-to-ask" }, { "slug": "the-2028-marketing-team", "title": "What will the marketing team look like in 2028?", "category": "Teams and AI", "description": "Different predictions about team size, emerging roles, and the boundaries between marketing functions as AI adoption grows.", "takeaway": "Redesign the workflow around the outcome, then decide which skills it needs.", "duration_seconds": 91.562, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/the-2028-marketing-team-625c8af13bc4.mp4", "thumbnail": "/media/future-of-marketing/the-2028-marketing-team.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/the-2028-marketing-team" }, { "slug": "where-the-budget-goes-next", "title": "Where does the marketing budget go next?", "category": "GTM decisions", "description": "A conversation about shifting investment toward customer intelligence, original ideas, experimentation, and marketing infrastructure.", "takeaway": "Connect the research investment to the decision or campaign it will support.", "duration_seconds": 98.154, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/where-the-budget-goes-next-a8a00dd30ea7.mp4", "thumbnail": "/media/future-of-marketing/where-the-budget-goes-next.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/where-the-budget-goes-next" }, { "slug": "why-product-marketing-is-hard-to-automate", "title": "Why product marketing is hard to automate.", "category": "GTM decisions", "description": "A discussion of product marketing as the connection between customers, product teams, and a broader business context.", "takeaway": "Validate messaging and positioning with the people who will evaluate the product.", "duration_seconds": 92.928, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/why-product-marketing-is-hard-to-automate-1aa9f9ceec11.mp4", "thumbnail": "/media/future-of-marketing/why-product-marketing-is-hard-to-automate.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/why-product-marketing-is-hard-to-automate" }, { "slug": "will-humans-still-write", "title": "Will humans still write?", "category": "Original research", "description": "Marketing leaders offer different views on AI writing, editing, accuracy, and the value of authentic customer stories.", "takeaway": "Give writers original findings and real customer context to work with.", "duration_seconds": 95.253, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/will-humans-still-write-55d511ef7515.mp4", "thumbnail": "/media/future-of-marketing/will-humans-still-write.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/will-humans-still-write" }, { "slug": "you-saved-20-hours-now-what", "title": "You saved 20 hours. Now what?", "category": "Teams and AI", "description": "Marketing leaders ask what teams should do with the time AI creates, beyond publishing more content.", "takeaway": "Set a business goal for the time you recover, such as stronger campaigns or more useful customer research.", "duration_seconds": 92.992, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/you-saved-20-hours-now-what-a7288550521c.mp4", "thumbnail": "/media/future-of-marketing/you-saved-20-hours-now-what.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/you-saved-20-hours-now-what" }, { "slug": "your-next-buyer-might-be-a-bot", "title": "Your next buyer might be a bot.", "category": "GTM decisions", "description": "A discussion of human and agent buyers, AI discovery, and the changing role of a company website.", "takeaway": "Make original findings useful to people and directly readable by agents.", "duration_seconds": 101.824, "video_url": "https://fbo4lw7xlvq7zbsf.public.blob.vercel-storage.com/media/future-of-marketing/your-next-buyer-might-be-a-bot-b8791edcee76.mp4", "thumbnail": "/media/future-of-marketing/your-next-buyer-might-be-a-bot.jpg", "upload_date": "2026-10-29T00:55:00Z", "url": "https://www.gatherhq.com/resources/videos/your-next-buyer-might-be-a-bot" } ] }