# Streamly Report: https://www.gatherhq.com/reports/concept-testing Type: illustrative_example Published aggregates and report text only, not respondent-level records. Values retain their displayed precision. Do not infer counts, missing denominators, weights, confidence intervals or statistical significance. Multiple-response questions may total more than 100%. Fictional choice exercises are not observed purchases. Illustrative and simulated results are not surveys of real people. Read each chart question, notes and the report methodology before comparing results. Figures, quotes and sample sizes demonstrate the report format. They are not findings from actual interviews and should not be cited as research evidence. Interest · Concept Testing # Streamly New feature concept validation for social streaming 3 concepts tested n = 1,000 · Ages 16–28 Daily streaming users ## Executive summary Three feature concepts were tested with 1,000 daily streaming users aged 16–28 to inform Streamly's H2 2026 product roadmap. Each respondent evaluated all three concepts in a rotated order during a 15-minute AI-moderated interview. Watch Parties 2.0 generated the highest raw appeal (82%) and predicted daily engagement (72%), confirming that social co-viewing remains the killer feature for Gen Z. However, willingness to pay as a premium add-on was moderate (45%). AI Mood Match showed the strongest premium conversion potential — 62% willingness to pay for a premium tier — with high uniqueness scores (78%). The recommendation is to ship Watch Parties 2.0 as a free engagement driver and position AI Mood Match as the premium differentiator. ## Concept scorecard ### Watch Parties 2.0 Synchronized viewing with live audio rooms, reactions, and shared playlists. Up to 50 friends. Appeal Uniqueness WTP (Premium) Daily Use ### AI Mood Match AI recommends content based on your current mood, time of day, and social context. Learns over time. Appeal Uniqueness WTP (Premium) Daily Use ### Creator Collab Hub Co-create playlists, commentary tracks, and reaction videos directly within the app. Appeal Uniqueness WTP (Premium) Daily Use ## What users said > "Watch Parties is the reason I'd stay on Streamly instead of switching to something else. It's what makes the app social." — Female, 19, daily user > "The mood thing is actually genius. Sometimes I don't know what I want to watch — I just know I'm tired and need something chill." — Male, 22, daily user > "Creator Collab is cool but I'm not a creator. Maybe 10% of users would use this? It feels like a niche feature." — Female, 24, daily user > "If AI Mood Match actually worked — like really learned me — I'd pay for premium in a heartbeat. The current recommendations are trash." — Male, 17, daily user ## Recommendations ### Ship Watch Parties 2.0 as a free, core feature It drives the highest engagement and retention. Gating it behind premium would undermine Streamly's social positioning. ### Position AI Mood Match as the premium differentiator 62% WTP signals strong monetization potential. Invest in personalization quality — users explicitly said they'd pay if it 'actually worked.' ### Deprioritize Creator Collab Hub for now Appeal is concentrated in the creator segment (~12% of users). Revisit when creator monetization becomes a strategic priority. ## Methodology ### Sample 1,000 daily streaming users aged 16–28 who use at least 2 streaming platforms. Balanced by gender and age band. Full rotation of concept presentation order. Recruited to match Streamly's core ICP. ### Approach 15-minute AI-moderated depth interviews combining quantitative scoring (appeal, uniqueness, WTP, and predicted usage on calibrated scales) with qualitative exploration (open-ended probes on emotional reactions, use-case imagination, and comparison to existing features). Each interview produces structured data and verbatim transcripts for thematic analysis. ## Validate before you build Gather delivers concept testing in 48 hours. Test more ideas, kill bad ones early, invest in winners. Explore More Reports Awareness Brand Health Tracker Awareness Ad Testing Awareness Thought Leadership ## Complete published text Illustrative report exampleFigures, quotes and sample sizes demonstrate the report format. They are not findings from actual interviews and should not be cited as research evidence. Read published Gather research ↗ Back to ReportsInterest · Concept Testing Streamly New feature concept validation for social streaming 3 concepts tested n = 1,000 · Ages 16–28 Daily streaming users Executive summary Three feature concepts were tested with 1,000 daily streaming users aged 16–28 to inform Streamly's H2 2026 product roadmap. Each respondent evaluated all three concepts in a rotated order during a 15-minute AI-moderated interview. Watch Parties 2.0 generated the highest raw appeal (82%) and predicted daily engagement (72%), confirming that social co-viewing remains the killer feature for Gen Z. However, willingness to pay as a premium add-on was moderate (45%). AI Mood Match showed the strongest premium conversion potential — 62% willingness to pay for a premium tier — with high uniqueness scores (78%). The recommendation is to ship Watch Parties 2.0 as a free engagement driver and position AI Mood Match as the premium differentiator. Concept scorecard Watch Parties 2.0 Synchronized viewing with live audio rooms, reactions, and shared playlists. Up to 50 friends. High appeal, moderate WTP Appeal 82% Uniqueness 58% WTP (Premium) 45% Daily Use 72% AI Mood Match AI recommends content based on your current mood, time of day, and social context. Learns over time. Strong uniqueness, drives premium Appeal 71% Uniqueness 78% WTP (Premium) 62% Daily Use 68% Creator Collab Hub Co-create playlists, commentary tracks, and reaction videos directly within the app. Niche — creator segment only Appeal 55% Uniqueness 65% WTP (Premium) 38% Daily Use 42% What users said "Watch Parties is the reason I'd stay on Streamly instead of switching to something else. It's what makes the app social."— Female, 19, daily user "The mood thing is actually genius. Sometimes I don't know what I want to watch — I just know I'm tired and need something chill."— Male, 22, daily user "Creator Collab is cool but I'm not a creator. Maybe 10% of users would use this? It feels like a niche feature."— Female, 24, daily user "If AI Mood Match actually worked — like really learned me — I'd pay for premium in a heartbeat. The current recommendations are trash."— Male, 17, daily user Recommendations 01Ship Watch Parties 2.0 as a free, core feature It drives the highest engagement and retention. Gating it behind premium would undermine Streamly's social positioning. 02Position AI Mood Match as the premium differentiator 62% WTP signals strong monetization potential. Invest in personalization quality — users explicitly said they'd pay if it 'actually worked.' 03Deprioritize Creator Collab Hub for now Appeal is concentrated in the creator segment (~12% of users). Revisit when creator monetization becomes a strategic priority. Methodology Sample 1,000 daily streaming users aged 16–28 who use at least 2 streaming platforms. Balanced by gender and age band. Full rotation of concept presentation order. Recruited to match Streamly's core ICP. Approach 15-minute AI-moderated depth interviews combining quantitative scoring (appeal, uniqueness, WTP, and predicted usage on calibrated scales) with qualitative exploration (open-ended probes on emotional reactions, use-case imagination, and comparison to existing features). Each interview produces structured data and verbatim transcripts for thematic analysis. Validate before you build Gather delivers concept testing in 48 hours. Test more ideas, kill bad ones early, invest in winners. Talk to us Explore More Reports Awareness Brand Health Tracker Awareness Ad Testing Awareness Thought Leadership View all reports ## Published charts ## Published tables