# Einstein Bros Brand Health Tracker. Report: https://www.gatherhq.com/demoreport/einstein-bros-brand-health Type: illustrative_example Published aggregates and report text only, not respondent-level records. Values retain their displayed precision. Do not infer counts, missing denominators, weights, confidence intervals or statistical significance. Multiple-response questions may total more than 100%. Fictional choice exercises are not observed purchases. Illustrative and simulated results are not surveys of real people. Read each chart question, notes and the report methodology before comparing results. # Einstein Bros Brand Health Tracker. The brand isn't being rejected. It's being overlooked. Awareness is the ceiling on everything else, and the mechanics below the top of the funnel are healthy. ## The brand isn't being rejected. It's being overlooked. Einstein Bros sits at a structural awareness gap versus the breakfast and coffee majors, but conversion below the top of the funnel is strong. The leverage point is clear: get known, stay known, and retention and preference follow. ### Awareness is the ceiling on everything else At 64.2% aided awareness, Einstein Bros trails Dunkin', Starbucks, Panera, McDonald's, Chick-fil-A, Burger King, and Wendy's, all at 96 to 99%. A 32 point gap is the single biggest constraint on every downstream metric. ### Trial conversion is strong. It's chosen when it's known 84% of people aware of Einstein's have visited, roughly 571 of 680. Awareness to trial is not the problem. The funnel leaks above, not below. ### The West is the playbook 11.9% unaided in the West (vs 6.4% nationally) and 28.4% of Westerners are 5+ visit regulars (vs 21.6% nationally). Whatever is working in the West is the template for other regions. ### Convenience is the one perception wound Across 8 rated attributes, convenience (locations, hours) is the only one with 22.7% bottom-two, and the top reason non-visitors haven't been is "no location near me" (264 of 396 non-triers, 66.7%). ## From awareness to preference. Each stage is the share of the base that converts to that level of engagement. The drop is at the very top: get more people aware, and the rest of the funnel is already efficient. ## Who Einstein's is really competing with. The category is top-heavy. The competitive frame is less about bagel shops and more about the default morning-routine destinations people already visit. Aided awareness, national brands. ## Sample, quotas, and data integrity. Wave: Baseline, Q2 2026 · n: 1,012 completed interviews · Mode: AI-moderated conversational interviews (Gather) · Field window: two weeks in Q2 2026 · Geography: United States, 50 states plus DC. Every figure in this report is traceable to the underlying interviews. Quotas were set to match the brand's customer profile and hit target within roughly one percentage point on every dimension. ## Emma runs this end to end. This is the kind of report Gather ships from a single request. Research-grade brief, fielded to real people at scale, packaged into a report like this, in days. ## Complete published text Brand Health Tracker · Wave 1 Baseline Einstein Bros Brand Health Tracker. The brand isn't being rejected. It's being overlooked. Awareness is the ceiling on everything else, and the mechanics below the top of the funnel are healthy. Wave Q2 2026 BaselineSample n = 1,012Mode AI-moderated interviewsFielded by Gather This is a sample report recreated by Gather to show the format and depth of a brand health tracker. All figures are illustrative and jumbled, not the client's real results. Executive summary The brand isn't being rejected. It's being overlooked. Einstein Bros sits at a structural awareness gap versus the breakfast and coffee majors, but conversion below the top of the funnel is strong. The leverage point is clear: get known, stay known, and retention and preference follow. 01 Awareness is the ceiling on everything else At 64.2% aided awareness, Einstein Bros trails Dunkin', Starbucks, Panera, McDonald's, Chick-fil-A, Burger King, and Wendy's, all at 96 to 99%. A 32 point gap is the single biggest constraint on every downstream metric. 02 Trial conversion is strong. It's chosen when it's known 84% of people aware of Einstein's have visited, roughly 571 of 680. Awareness to trial is not the problem. The funnel leaks above, not below. 03 The West is the playbook 11.9% unaided in the West (vs 6.4% nationally) and 28.4% of Westerners are 5+ visit regulars (vs 21.6% nationally). Whatever is working in the West is the template for other regions. 04 Convenience is the one perception wound Across 8 rated attributes, convenience (locations, hours) is the only one with 22.7% bottom-two, and the top reason non-visitors haven't been is "no location near me" (264 of 396 non-triers, 66.7%). The funnel From awareness to preference. Each stage is the share of the base that converts to that level of engagement. The drop is at the very top: get more people aware, and the rest of the funnel is already efficient. AwareAware of Einstein Bros64% TrialEver visited54% Regular5+ visits / year22% First choiceGo-to for the category9% Competitive landscape Who Einstein's is really competing with. The category is top-heavy. The competitive frame is less about bagel shops and more about the default morning-routine destinations people already visit. Aided awareness, national brands. Dunkin'99% Starbucks98% McDonald's98% Panera97% Chick-fil-A96% Einstein Bros64% Methodology Sample, quotas, and data integrity. Wave: Baseline, Q2 2026 · n: 1,012 completed interviews · Mode: AI-moderated conversational interviews (Gather) · Field window: two weeks in Q2 2026 · Geography: United States, 50 states plus DC. Every figure in this report is traceable to the underlying interviews. Quotas were set to match the brand's customer profile and hit target within roughly one percentage point on every dimension. RegionTargetActualn Northeast11%12.2%124 Midwest18%17.6%178 West29%28.9%292 South42%41.3%418 Emma runs this end to end. This is the kind of report Gather ships from a single request. Research-grade brief, fielded to real people at scale, packaged into a report like this, in days. Meet Emma → ## Published charts ## Published tables Region | Target | Actual | n Northeast | 11% | 12.2% | 124 Midwest | 18% | 17.6% | 178 West | 29% | 28.9% | 292 South | 42% | 41.3% | 418