{
  "schema_version": "1.0",
  "title": "Einstein Bros Brand Health Tracker.",
  "report_url": "https://www.gatherhq.com/demoreport/einstein-bros-brand-health",
  "content_type": "illustrative_example",
  "description": "A sample brand health tracker report produced by Gather. Illustrative data. Awareness, funnel, competitive landscape, perception, and methodology.",
  "analysis_notes": "Published aggregates and report text only, not respondent-level records. Values retain their displayed precision. Do not infer counts, missing denominators, weights, confidence intervals or statistical significance. Multiple-response questions may total more than 100%. Fictional choice exercises are not observed purchases. Illustrative and simulated results are not surveys of real people. Read each chart question, notes and the report methodology before comparing results.",
  "coverage": {
    "scope": "Published page only. Linked external reports are separate publications.",
    "raw_respondent_data": false,
    "chart_extraction": "Recognized chart layouts only. Each figure also includes its published text; unrecognized layouts are marked text_only.",
    "table_extraction": "Published cells and spanning information; no inferred values."
  },
  "methodology": [],
  "published_text": "Brand Health Tracker · Wave 1 Baseline\nEinstein Bros Brand Health Tracker.\nThe brand isn't being rejected. It's being overlooked. Awareness is the ceiling on everything else, and the mechanics below the top of the funnel are healthy.\nWave Q2 2026 BaselineSample n = 1,012Mode AI-moderated interviewsFielded by Gather\nThis is a sample report recreated by Gather to show the format and depth of a brand health tracker. All figures are illustrative and jumbled, not the client's real results.\nExecutive summary\nThe brand isn't being rejected. It's being overlooked.\nEinstein Bros sits at a structural awareness gap versus the breakfast and coffee majors, but conversion below the top of the funnel is strong. The leverage point is clear: get known, stay known, and retention and preference follow.\n01\nAwareness is the ceiling on everything else\nAt 64.2% aided awareness, Einstein Bros trails Dunkin', Starbucks, Panera, McDonald's, Chick-fil-A, Burger King, and Wendy's, all at 96 to 99%. A 32 point gap is the single biggest constraint on every downstream metric.\n02\nTrial conversion is strong. It's chosen when it's known\n84% of people aware of Einstein's have visited, roughly 571 of 680. Awareness to trial is not the problem. The funnel leaks above, not below.\n03\nThe West is the playbook\n11.9% unaided in the West (vs 6.4% nationally) and 28.4% of Westerners are 5+ visit regulars (vs 21.6% nationally). Whatever is working in the West is the template for other regions.\n04\nConvenience is the one perception wound\nAcross 8 rated attributes, convenience (locations, hours) is the only one with 22.7% bottom-two, and the top reason non-visitors haven't been is \"no location near me\" (264 of 396 non-triers, 66.7%).\nThe funnel\nFrom awareness to preference.\nEach stage is the share of the base that converts to that level of engagement. The drop is at the very top: get more people aware, and the rest of the funnel is already efficient.\nAwareAware of Einstein Bros64%\nTrialEver visited54%\nRegular5+ visits / year22%\nFirst choiceGo-to for the category9%\nCompetitive landscape\nWho Einstein's is really competing with.\nThe category is top-heavy. The competitive frame is less about bagel shops and more about the default morning-routine destinations people already visit. Aided awareness, national brands.\nDunkin'99%\nStarbucks98%\nMcDonald's98%\nPanera97%\nChick-fil-A96%\nEinstein Bros64%\nMethodology\nSample, quotas, and data integrity.\nWave: Baseline, Q2 2026 · n: 1,012 completed interviews · Mode: AI-moderated conversational interviews (Gather) · Field window: two weeks in Q2 2026 · Geography: United States, 50 states plus DC. Every figure in this report is traceable to the underlying interviews. Quotas were set to match the brand's customer profile and hit target within roughly one percentage point on every dimension.\nRegionTargetActualn\nNortheast11%12.2%124\nMidwest18%17.6%178\nWest29%28.9%292\nSouth42%41.3%418\nEmma runs this end to end.\nThis is the kind of report Gather ships from a single request. Research-grade brief, fielded to real people at scale, packaged into a report like this, in days.\nMeet Emma →",
  "sections": [
    {
      "type": "h1",
      "text": "Einstein Bros Brand Health Tracker."
    },
    {
      "type": "p",
      "text": "The brand isn't being rejected. It's being overlooked. Awareness is the ceiling on everything else, and the mechanics below the top of the funnel are healthy."
    },
    {
      "type": "h2",
      "text": "The brand isn't being rejected. It's being overlooked."
    },
    {
      "type": "p",
      "text": "Einstein Bros sits at a structural awareness gap versus the breakfast and coffee majors, but conversion below the top of the funnel is strong. The leverage point is clear: get known, stay known, and retention and preference follow."
    },
    {
      "type": "h3",
      "text": "Awareness is the ceiling on everything else"
    },
    {
      "type": "p",
      "text": "At 64.2% aided awareness, Einstein Bros trails Dunkin', Starbucks, Panera, McDonald's, Chick-fil-A, Burger King, and Wendy's, all at 96 to 99%. A 32 point gap is the single biggest constraint on every downstream metric."
    },
    {
      "type": "h3",
      "text": "Trial conversion is strong. It's chosen when it's known"
    },
    {
      "type": "p",
      "text": "84% of people aware of Einstein's have visited, roughly 571 of 680. Awareness to trial is not the problem. The funnel leaks above, not below."
    },
    {
      "type": "h3",
      "text": "The West is the playbook"
    },
    {
      "type": "p",
      "text": "11.9% unaided in the West (vs 6.4% nationally) and 28.4% of Westerners are 5+ visit regulars (vs 21.6% nationally). Whatever is working in the West is the template for other regions."
    },
    {
      "type": "h3",
      "text": "Convenience is the one perception wound"
    },
    {
      "type": "p",
      "text": "Across 8 rated attributes, convenience (locations, hours) is the only one with 22.7% bottom-two, and the top reason non-visitors haven't been is \"no location near me\" (264 of 396 non-triers, 66.7%)."
    },
    {
      "type": "h2",
      "text": "From awareness to preference."
    },
    {
      "type": "p",
      "text": "Each stage is the share of the base that converts to that level of engagement. The drop is at the very top: get more people aware, and the rest of the funnel is already efficient."
    },
    {
      "type": "h2",
      "text": "Who Einstein's is really competing with."
    },
    {
      "type": "p",
      "text": "The category is top-heavy. The competitive frame is less about bagel shops and more about the default morning-routine destinations people already visit. Aided awareness, national brands."
    },
    {
      "type": "h2",
      "text": "Sample, quotas, and data integrity."
    },
    {
      "type": "p",
      "text": "Wave: Baseline, Q2 2026 · n: 1,012 completed interviews · Mode: AI-moderated conversational interviews (Gather) · Field window: two weeks in Q2 2026 · Geography: United States, 50 states plus DC. Every figure in this report is traceable to the underlying interviews. Quotas were set to match the brand's customer profile and hit target within roughly one percentage point on every dimension."
    },
    {
      "type": "h2",
      "text": "Emma runs this end to end."
    },
    {
      "type": "p",
      "text": "This is the kind of report Gather ships from a single request. Research-grade brief, fielded to real people at scale, packaged into a report like this, in days."
    }
  ],
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        [
          {
            "text": "Northeast",
            "header": false,
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          },
          {
            "text": "11%",
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          {
            "text": "12.2%",
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          {
            "text": "124",
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        ],
        [
          {
            "text": "Midwest",
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          {
            "text": "18%",
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          {
            "text": "17.6%",
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            "text": "178",
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            "text": "West",
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            "text": "28.9%",
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          {
            "text": "292",
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          {
            "text": "42%",
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            "text": "41.3%",
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            "text": "418",
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  "metrics": [
    {
      "label": "Dunkin'",
      "display_value": "99%",
      "value": 99,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    },
    {
      "label": "Starbucks",
      "display_value": "98%",
      "value": 98,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    },
    {
      "label": "McDonald's",
      "display_value": "98%",
      "value": 98,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    },
    {
      "label": "Panera",
      "display_value": "97%",
      "value": 97,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    },
    {
      "label": "Chick-fil-A",
      "display_value": "96%",
      "value": 96,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    },
    {
      "label": "Einstein Bros",
      "display_value": "64%",
      "value": 64,
      "unit": "percent",
      "denominator": null,
      "context": "Who Einstein's is really competing with."
    }
  ],
  "metric_statements": [
    {
      "text": "At 64.2% aided awareness, Einstein Bros trails Dunkin', Starbucks, Panera, McDonald's, Chick-fil-A, Burger King, and Wendy's, all at 96 to 99%. A 32 point gap is the single biggest constraint on every downstream metric.",
      "values": [
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          "value": 64.2,
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        },
        {
          "value": 99,
          "unit": "percent",
          "display_value": "99%"
        }
      ]
    },
    {
      "text": "84% of people aware of Einstein's have visited, roughly 571 of 680. Awareness to trial is not the problem. The funnel leaks above, not below.",
      "values": [
        {
          "value": 84,
          "unit": "percent",
          "display_value": "84%"
        }
      ]
    },
    {
      "text": "11.9% unaided in the West (vs 6.4% nationally) and 28.4% of Westerners are 5+ visit regulars (vs 21.6% nationally). Whatever is working in the West is the template for other regions.",
      "values": [
        {
          "value": 11.9,
          "unit": "percent",
          "display_value": "11.9%"
        },
        {
          "value": 6.4,
          "unit": "percent",
          "display_value": "6.4%"
        },
        {
          "value": 28.4,
          "unit": "percent",
          "display_value": "28.4%"
        },
        {
          "value": 21.6,
          "unit": "percent",
          "display_value": "21.6%"
        }
      ]
    },
    {
      "text": "Across 8 rated attributes, convenience (locations, hours) is the only one with 22.7% bottom-two, and the top reason non-visitors haven't been is \"no location near me\" (264 of 396 non-triers, 66.7%).",
      "values": [
        {
          "value": 22.7,
          "unit": "percent",
          "display_value": "22.7%"
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        {
          "value": 66.7,
          "unit": "percent",
          "display_value": "66.7%"
        }
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    "markdown": "https://www.gatherhq.com/report-data/demoreport/einstein-bros-brand-health.md"
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}