# Understand protectionfrom the customer’s side.

Report: https://www.gatherhq.com/customers/cover-genius

Type: see_published_methodology

Published aggregates and report text only, not respondent-level records. Values retain their displayed precision. Do not infer counts, missing denominators, weights, confidence intervals or statistical significance. Multiple-response questions may total more than 100%. Fictional choice exercises are not observed purchases. Illustrative and simulated results are not surveys of real people. Read each chart question, notes and the report methodology before comparing results.

COVER GENIUS / CUSTOMER RESEARCH

# Understand protectionfrom the customer’s side.

The 2026 Embedded Protection Report explores consumer attitudes across seven countries.

## The question behind the research.

What separates interest in embedded protection from willingness to buy it?

Published research from Cover Genius.

## What the research found.

- 87% of respondents considered potential risks when booking travel or purchasing a product.

- 43% did not fully understand the protection they already held.

- 75% said they would buy more protection if payouts were automatic.

## Who the study heard from.

Cover Genius and Gather surveyed 1,392 consumers across seven countries and four generations in March and April 2026. The research explored risk awareness, existing coverage, product preferences, and purchase drivers. Cover Genius's companion article describes 23 core questions.

## What it means for a GTM decision.

The report makes coverage visibility and payout design concrete research questions for travel, banking, and shipping brands. Purchase-intent responses should not be presented as observed sales uplift.

## Read the complete findings.

The complete report and its study context are available from Cover Genius.

Original publisher release: 2026-08-24.

- Cover Genius: original report

- Cover Genius: source context

## Keep exploring.

Browse more customer research, learn about real interviews, or start with a research question.

## What would you askyour buyers?

Start with the question that matters to your business.

## Complete published text

Skip to contentGather/COVER GENIUS / CUSTOMER RESEARCH
COVER GENIUS / CUSTOMER RESEARCH
Understand protectionfrom the customer’s side.
The 2026 Embedded Protection Report explores consumer attitudes across seven countries.
Read the report All customer research
The question behind the research.
What separates interest in embedded protection from willingness to buy it?
Published research from Cover Genius.
What the research found.
87% of respondents considered potential risks when booking travel or purchasing a product.
43% did not fully understand the protection they already held.
75% said they would buy more protection if payouts were automatic.
Who the study heard from.
Cover Genius and Gather surveyed 1,392 consumers across seven countries and four generations in March and April 2026. The research explored risk awareness, existing coverage, product preferences, and purchase drivers. Cover Genius's companion article describes 23 core questions.
What it means for a GTM decision.
The report makes coverage visibility and payout design concrete research questions for travel, banking, and shipping brands. Purchase-intent responses should not be presented as observed sales uplift.
Read the complete findings.
The complete report and its study context are available from Cover Genius.
Original publisher release: 2026-08-24.
Read the report Cover Genius: original report
Cover Genius: source context
Keep exploring.
Browse more customer research, learn about real interviews, or start with a research question.
What would you askyour buyers?
Start with the question that matters to your business.
Ask a question Build with Gather

## Published charts

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Published research from Cover Genius.

## Published tables