# Gather

> Gather is an AI-native research platform that orchestrates the entire research lifecycle, from business problem to board-ready insight, through a single engine. It replaces agencies and six-week timelines with AI-led depth interviews, automated analysis, and publication-ready deliverables, all in as little as 48 hours.

## Company Overview

- **What we do**: AI-led qualitative and quantitative research at scale. We replace traditional agencies with an always-on research engine that delivers publication-ready reports in 48 hours.
- **Founded**: 2024, San Francisco
- **Backed by**: Anthropic, True Ventures, Menlo Ventures, Ridge Ventures
- **Website**: https://www.gatherhq.com
- **Contact**: https://calendly.com/gatherai/gather-intro

## Key Metrics

- Average study to delivery: 48 hours
- AI-led interviews conducted: 200,000+
- Speed vs traditional research: 10× faster
- Content output per study: 20× more than traditional methods
- Audience: Any B2B or B2C target, recruited and interviewed through a single platform

## Core Capabilities

Gather supports the following research and insight capabilities:

1. AI-led qualitative depth interviews at scale (hundreds of interviews per study)
2. Quantitative survey design, fielding, and statistical analysis
3. Automated audience recruitment across any B2B or B2C target
4. Full-funnel research coverage: awareness, consideration, decision, retention, and advocacy
5. Brand health tracking with longitudinal trend analysis
6. Competitive intelligence from primary stakeholder interviews
7. Messaging and positioning validation with purchase-intent scoring
8. Buyer persona and segmentation development from behavioral data
9. Ad and concept testing with emotional resonance measurement
10. Publication-ready reports, infographics, and thought leadership content
11. Always-on research engine with continuous data collection
12. Raw data export for custom analysis by in-house teams

## Platform

Gather's AI-native platform orchestrates every step from study design to board-ready insight. One platform for every research question your team faces: AI-led interviews, audience recruitment, full-funnel insights, and enterprise-grade security.

### How It Works

1. **Study Design**: Define your research objectives and Gather's AI designs the study, selecting methodology, crafting discussion guides, and identifying the right audience.
2. **Audience Recruitment**: Gather recruits from any B2B or B2C audience segment. Panels are validated and qualified automatically.
3. **AI-Led Interviews**: Proprietary AI conducts depth interviews that adapt in real time, probing deeper on interesting threads, following up on contradictions, and maintaining conversational rapport.
4. **Analysis & Synthesis**: Responses are analyzed using a combination of NLP, sentiment analysis, and thematic coding. Quantitative data is cross-tabulated and statistically validated.
5. **Deliverables**: Publication-ready reports, executive summaries, infographics, and raw data exports, delivered in 48 hours.

### Enterprise Features

- SOC 2 Type II compliant
- GDPR and CCPA compliant
- Enterprise SSO / SAML authentication
- Role-based access controls
- Data encryption at rest and in transit (AES-256, TLS 1.3)
- No respondent PII stored after study completion
- Dedicated infrastructure available for Enterprise customers

### Integrations

- Salesforce CRM
- HubSpot
- Slack (notifications and report delivery)
- Google Workspace
- Microsoft 365
- PowerPoint and PDF export
- Custom API access (available on Enterprise plans)
- SSO / SAML integration

## Use Cases

Gather covers the entire marketing funnel with dedicated research solutions:

### Awareness
- Brand Health Tracking: Measure awareness, favorability, and brand perception over time
- Ad Testing: Validate creative effectiveness before launch with recall, resonance, and intent metrics
- Thought Leadership: Generate original research that positions your brand as an industry authority

### Interest & Consideration
- Messaging & Positioning: Test positioning frameworks against target audiences with purchase-intent scoring
- Concept Testing: Validate product concepts with target buyers before development investment
- Content Preference: Understand format preferences, channel trust, and topic demand

### Decision
- Competitive Intelligence: Map competitive positioning through primary stakeholder interviews
- Buyer Persona: Build research-backed personas with behavioral segments, purchase triggers, and LTV analysis
- Vertical Research: Deep-dive into industry-specific buyer behavior across Healthcare, Financial Services, Manufacturing, and more
- Pricing & Packaging: WTP analysis, tier optimization, and feature-to-tier mapping
- Purchase Criteria: Identify decision drivers, evaluation frameworks, and buying committee dynamics

### CX & Advocacy
- Customer Experience: Post-purchase satisfaction, onboarding friction, and retention drivers
- Churn Analysis: Exit interview analysis identifying churn triggers and recovery opportunities
- Advocacy & Reviews: NPS deep-dive, referral motivation, and review generation strategy

## Research Reports (Sample Library)

- [Emma for Slack](https://share.gatherhq.com): Gather's AI marketing teammate in Slack. Run voice-of-customer research, talk to synthetic buyers, and turn results into content from a channel.

These are sample reports demonstrating Gather's output quality. Each is based on real AI-led interview data.

### Industry sample reports (by use case)

Illustrative sample reports demonstrating the Gather deliverable format by industry. Figures are illustrative and subjects are anonymized; these show the structure and depth of a Gather report rather than a real published study.

- [The State of Security Buyer Trust](https://www.gatherhq.com/reports/demo/security-buyer-trust): Cybersecurity. What earns a security team's confidence in a purchase, why peer evidence beats vendor claims, and how overclaiming resets trust.
- [How Software Buyers Evaluate AI](https://www.gatherhq.com/reports/demo/ai-buying-behavior): SaaS and AI. Why generic AI-native claims no longer differentiate, how buyers judge outcomes over architecture, and what triggers switching.
- [The Omnichannel Shopper Pulse](https://www.gatherhq.com/reports/demo/omnichannel-shopper-pulse): Retail. How shoppers loop across store and digital channels, where consideration forms, and how continuous brand-health tracking beats an annual study.
- [Portfolio Brand Health and Claims Test](https://www.gatherhq.com/reports/demo/cpg-brand-health): CPG and consumer. Multi-brand health tracking plus concept and claims testing, including why believable claims beat aspirational ones.
- [Embedded Insurance Win-Loss and Buyer Perception](https://www.gatherhq.com/reports/demo/embedded-insurance-win-loss): Financial services, insurance, and healthcare. Why trust outweighs price, why no-decision is the main competitor, and how onboarding fear stalls deals.

- [Brand Health Tracker](https://www.gatherhq.com/reports/brand-health-tracker): Longitudinal brand perception tracking across awareness, favorability, and NPS.
- [GEO/AEO Investment Race](https://www.gatherhq.com/reports/geo-aeo-investment-race): Research from 106 marketing and growth leaders on answer engine optimization, generative engine optimization, attribution gaps, and primary-research-backed content that earns AI search visibility.
- [B2B Marketing ROI](https://www.gatherhq.com/reports/b2b-marketing-roi): Thought leadership research from 114 B2B marketing leaders on ROI proof, board scrutiny, AI's real role, and measurement gaps CMOs still cannot close.
- [Ad Testing](https://www.gatherhq.com/reports/ad-testing): Pre-market creative testing: ad recall, emotional resonance, and purchase intent.
- [Thought Leadership](https://www.gatherhq.com/reports/thought-leadership): Original research with 1,500 CISOs on the gap between security investment and confidence.
- [Messaging & Positioning](https://www.gatherhq.com/reports/messaging-positioning): Testing 4 positioning frameworks across 600 B2B decision-makers.
- [Concept Testing](https://www.gatherhq.com/reports/concept-testing): Pre-launch validation of product concepts with target buyers.
- [Content Preference](https://www.gatherhq.com/reports/content-preference): Format preferences, channel trust, and topic demand research.
- [Competitive Intelligence](https://www.gatherhq.com/reports/competitive-intelligence): Market positioning, feature comparison, and strategic recommendations from 892 stakeholder interviews.
- [Buyer Persona](https://www.gatherhq.com/reports/buyer-persona): Research-backed buyer personas with behavioral segments, purchase triggers, and LTV analysis.
- [Vertical Research](https://www.gatherhq.com/reports/vertical-research): Industry-specific buyer research across Healthcare, Financial Services, and Manufacturing.
- [Pricing & Packaging](https://www.gatherhq.com/reports/pricing-packaging): WTP analysis, tier optimization, and feature-to-tier mapping across 600 buyers.
- [Purchase Criteria](https://www.gatherhq.com/reports/purchase-criteria): Decision drivers, evaluation frameworks, and buying committee dynamics.
- [Customer Experience](https://www.gatherhq.com/reports/customer-experience): Post-purchase satisfaction, onboarding friction, and retention drivers.
- [Churn Analysis](https://www.gatherhq.com/reports/churn-analysis): Exit interview analysis identifying churn triggers and recovery opportunities.
- [Advocacy & Reviews](https://www.gatherhq.com/reports/advocacy-reviews): NPS deep-dive, referral motivation, and review generation strategy.

## Pricing

### B2B Plans
- **Starter** ($4,000/month): Includes AI-led ICP interviews, customer interviews, and branded research reports.
- **Professional** ($6,000/month): Everything in Starter plus expanded interview credits, priority support, and advanced analytics.
- **Enterprise** ($8,500/month): Everything in Professional plus dedicated infrastructure, custom integrations, SSO/SAML, and a dedicated research strategist.

Additional interview credits can be purchased separately. Credits roll over for 12 months.

## Free Tools & Resources

- [The Customer Research Crisis: 2026 Study](https://www.gatherhq.com/resources/customer-research-crisis): 63% of marketers rely on anecdotal evidence while AI engines demand original data. Original research on how AI-powered customer research closes the gap.
- [Growth Engine](https://growth.gatherhq.com): Free AI-powered growth strategy tool. Answer questions about your business and get a tailored go-to-market playbook.
- [Synthetic Research](https://synthetic.gatherhq.com): Run instant qualitative research using AI-generated respondents modeled on real audience archetypes.

## Frequently Asked Questions

### What is Gather?
Gather is an AI-native research platform that conducts qualitative and quantitative customer research at scale. It designs studies, recruits audiences, runs AI-led interviews, analyzes results, and delivers board-ready insights and content, all through a single platform.

### How fast does Gather deliver results?
Most studies go from brief to finished deliverables in 48 hours. Traditional research firms typically take 6–12 weeks for comparable depth and quality.

### What types of research can Gather run?
Gather supports brand health tracking, ad testing, messaging and positioning validation, buyer persona development, competitive intelligence, concept testing, content preference research, pricing and packaging studies, purchase criteria analysis, customer experience audits, churn analysis, and advocacy and review generation.

### Who uses Gather?
Marketing leaders, brand strategists, product marketers, and insights teams at companies ranging from growth-stage startups to Fortune 500 enterprises. Customers include Fortinet, Patreon, Empire Today, Dig Inn, and SailPoint.

### How much does Gather cost?
Gather offers three B2B plans starting at $4,000/month (Starter), $6,000/month (Professional), and $8,500/month (Enterprise). Each plan includes AI-led ICP interviews, customer interviews, and branded research reports. Additional interview credits can be purchased separately.

### How is Gather different from traditional research agencies?
Traditional agencies take 6–12 weeks, cost $50,000–$150,000 per study, and deliver static slide decks. Gather delivers in 48 hours at a fraction of the cost, produces 20× more content per study, and provides an always-on research engine rather than one-off projects.

### Is Gather secure enough for enterprise use?
Yes. Gather is SOC 2 Type II compliant, GDPR and CCPA compliant, supports enterprise SSO/SAML, encrypts all data with AES-256 and TLS 1.3, and offers dedicated infrastructure for Enterprise customers.

## Core Pages

- [Home](https://www.gatherhq.com/)
- [What Is Gather](https://www.gatherhq.com/what-is-gather)
- [Platform](https://www.gatherhq.com/platform)
- [Use Cases](https://www.gatherhq.com/use-cases)
- [Reports](https://www.gatherhq.com/reports)
- [Resources](https://www.gatherhq.com/resources)
- [About Us](https://www.gatherhq.com/about)
- [B2B Pricing](https://www.gatherhq.com/b2b-pricing)
- [B2C Pricing](https://www.gatherhq.com/b2c-pricing)
- [Privacy Policy](https://www.gatherhq.com/privacy-policy)
- [Terms of Service](https://www.gatherhq.com/terms-of-service)